Human-centered clinical trials succeed or fail at the site level, and empowering sites with the right tools, insights and patient-first strategies can dramatically improve engagement, recruitment and retention outcomes. This webinar explores how placing sites at the center of the trial experience transforms performance, enhances patient satisfaction and accelerates study timelines.
The featured speakers will examine how a site-first, human-centered approach improves every stage of the clinical journey. Attendees will learn how clinical sites can use global network, community outreach, culturally relevant education and flexible trial models, such as decentralized and at-home visits, to reduce patient burden and expand access to diverse populations.
The session will also highlight the role of site teams in building trust, leveraging local relationships and delivering personalized support that keeps patients engaged from screening through study completion. By aligning operational excellence with a deep understanding of patient needs, sponsors and CROs can unlock measurable improvements in recruitment speed, retention rates and data quality.
Register for this webinar to learn how empowering clinical sites can elevate patient engagement, improve retention and deliver more efficient, human-centered trials.
Speakers
Dr. Łukasz Więch, MD, MBA, Director of Medical Operations, Trialmed
Łukasz Więch, MD, MBA, is a Physician with over 16 years of clinical experience. He graduated from the Medical University of Warsaw and holds an MBA from Kozminski University. He is also board-certified in Public Health.
From the beginning of his career, he has been actively involved in clinical research, gaining hands-on experience across all phases of clinical trials. He has held roles as an Investigator, Study Coordinator and Site Manager; working now as a Site Operations Director for Poland in Trialmed.
His experience combines clinical and operational leadership, with a strong track record in driving quality, compliance and site performance within complex research environments. He also supports the development of junior colleagues as a mentor, driven by a strong passion for working with people and helping them grow as leaders and colleagues.
Message Presenter
Dr. Madhu Venkate Gowda, MBBS, MRCGP, Associate Director of Medical Operations, Trialmed
Dr. Madhu Venkate Gowda is a UK-qualified General Practitioner with over a decade of experience in clinical research. She has served as Principal Investigator on Phase II–IV clinical trials across multiple therapy areas, providing medical oversight and leadership to ensure the efficient, high-quality conduct of studies.
Her expertise covers cardiometabolic medicine, with a particular focus on diabetes, heart failure, cardiac amyloidosis, lipid-lowering therapies, obesity and MASLD. She has led and supported a wide range of complex trials with a patient-centric approach.
She is also involved in overseeing study operations across the UK to ensure study timelines, recruitment targets and quality are met.
Message Presenter
Dr. Melissa Choi, MD, Therapeutic Medical Lead (Metabolic Disease) and Principal Investigator, Trialmed
Dr. Melissa Choi is a Principal Investigator and Therapeutic Medical Lead for Metabolic Disease at Trialmed. She is a board-certified Physician in Family Medicine and Obesity Medicine, with over 16 years of clinical practice before transitioning fully to clinical research. As an experienced PI, she has led and supported the execution of numerous clinical studies across metabolic and related therapeutic areas, bringing a strong focus on operational excellence, study quality and patient-centered trial delivery.
Melissa leverages her dual clinical and research background to optimize study feasibility, startup and site-level execution, with a particular emphasis on maintaining high retention in metabolic disease trials. In addition to her research role, she serves as Global Co-Lead for the Gen2Gen Business Resource Group, fostering intergenerational collaboration and engagement across the organization.
Message PresenterWho Should Attend?
This webinar will appeal to:
- Clinical Operations Leaders and Directors
- Clinical Trial Managers and Study Leads
- Patient Recruitment and Retention Specialists
- Site Engagement and Site Management professionals
- CRO and Sponsor Executives overseeing clinical development strategy
- Clinical Innovation, Decentralized Trials and Patient Experience leaders
- Biopharma and biotech professionals focused on improving trial performance and diversity
What You Will Learn
Attendees will gain insight into:
- Sites as the primary driver of patient engagement and retention, making a site-first strategy essential for trial success
- How patient-centric tools, data insights and community outreach improve recruitment speed and diversity
- Why human-centered approaches, such as reducing patient burden and increasing flexibility, lead to higher retention and better patient experiences
- How strong site support and engagement translate into measurable gains in trial efficiency, data quality and overall study outcomes
Xtalks Partner
TrialMed
Trialmed facilitates clinical research as a care option for patients and healthy volunteers as a part of their healthcare journey. Trialmed creates holistic experiences that put the patient first through our welcoming clinics, user-friendly digital technology, and our relentless focus on total quality delivery.
Our patient-first approach makes Trialmed the clinical research destination of choice for patients and healthy volunteers. With extensive access to patients in the geographies where we operate, TrialMed ensures reliable enrollment outcomes that consistently meet or exceed sponsor expectations.
We offer Home Trial Services for the ultimate in patient flexibility — conducting clinical trial visits where the patient prefers, such as the patient’s home, office, or school. Our flexible clinical trial solutions scale to the sponsor’s needs and budget, offering a best-in-class site network from Phase I to Phase IV.
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