The founders of the alternative dairy protein manufacturer, Perfect Day, have joined with a longtime product developer in the dairy industry to create a new sustainably focused consumer food company called the Urgent Company. Focused on creating sustainable food brands manufactured, packaged and sold in a more environmentally friendly way, Urgent Company recently unveiled its first product — Brave Robot ice cream.
The innovative vegan ice cream brand uses Perfect Day’s dairy-identical, but animal-free whey protein recently launched in the US. The ice cream is made by inserting a cow’s DNA sequence as a blueprint into yeast-based microflora. The resulting protein product can be used to make vegan versions of dairy-based food such as milk, cheese and ice cream.
Perfect Day founders Ryan Pandya and Perumal Gandhi first met their Urgent Company co-founder and general manager, Paul Kollesoff, when he was performing due diligence on Perfect Day while working for the Irish dairy company Glanbia.
The conversation ended there, but around three months ago, Pandya and Gandhi reached back out with the idea for a new consumer food company, based on the latest in plant-based, or genetically modified, proteins (including their own). It would also use the latest in packaging technology, logistics and other technologies to reduce the entire carbon footprint of a consumer product goods (CPG) company.
Brave Robot’s commitment to sustainability therefore extends beyond the use of alternative proteins to replace animal husbandry and the ecologically disastrous dairy industry. Their innovations help The Urgent Company not only become more sustainable, but give the company the ability to move products into the market more quickly.
With only eight full-time members on its team, The Urgent Company has managed to shepherd its ice cream business from inception to product launch within a three-month time frame.
Brave Robot launched with eight flavors: Vanilla, Buttery Pecan, Blueberry Pie, Raspberry White Truffle, Vanilla ‘N Cookies, PB ‘N Fudge, Hazelnut Chocolate Chunk and A Lot of Chocolate. It is currently available at retailers in the San Francisco Bay Area, with plans to expand in the Southwest region through August and September. The brand will also be available online in August for nationwide shipping in the US.