Oikos has started the new year by introducing new protein-filled products to their dairy line. Their products provide a good source of protein, calcium and come in two snackable forms that boast up to 25 grams of protein.
Their new snackable products come in two forms: a snackable cup and a drinkable bottle. The snacks provide about 40 percent of the recommended daily value for protein and 15 percent of the recommended daily value for calcium. Additionally, the products have zero grams of sugar, making them appeal to fitness enthusiasts that want support for their muscles and bones, without having to settle for a low-calorie food.
“Last year the world of fitness experienced unique challenges and changes, and we appreciate the value people are placing on health and nutrition headed into 2021,” said Surbhi Martin, VP of marketing at Danone North America, in a statement. “Oikos Pro set out to deliver a new collection of post-workout dairy snacks for fitness fans that are far from boring with high-quality protein, different formats, and flavors. We wanted to create this line to help people support strong muscles—no matter what they’re up against.”
Oikos aims to provide those seeking high-protein products with dairy cups and drinkables that are flavorful and crave-worthy. The dairy cups come in Vanilla, Strawberry, Mixed Berry, Peach and Plain flavors. On the other hand, the bottles come in Strawberry Banana, Mixed Berry, Caramel Macchiato and Coffee flavors. The Caramel Macchiato and Coffee flavors have 100 milligrams of caffeine per bottle which is just as much as a cup of coffee.
The products are available in grocery stores and retailers nationwide and can be found in the yogurt aisles. The suggested retail price of the cups is $1.59 per 5.3-ounce cup and $2.49 per 10-fluid-ounce bottle.
Nowadays, we are seeing more protein products appear on grocery store shelves because more and more companies are beginning to see the market for high-protein products. According to Natural Products Insider, high-protein products are not just used by physically active consumers, but they are found to be of interest to health-conscious consumers too. This shows that there is an opportunity for companies to target more than just athletes with high-protein foods, but also those seeking to find healthy alternatives.
According to an article from Natural Products Insider on protein trends within sports nutrition, “When it comes to sports nutrition consumers, 60 percent of global consumers found whey protein isolates the most appealing source. However, the everyday active consumer stated that plant protein was the most appealing (57 percent).”
The protein ingredients market size was $38.02 billion in 2019 and is expected to have a CAGR of 9.1 percent from 2020 to 2027, according to a report from Grand View Research. Products in this category include milk, yogurt, spreads and bakery products.
Plant-based protein produced from crops such as wheat, canola, pea, and soy is on the rise as well. These proteins are expected to grow significantly over the next few years on account of relatively low prices compared to the animal-derived variants. Consumers are replacing their animal-based proteins with plant-based ones as they are perceived to be healthier and more nutritious.
According to the same Grand View Research report, “Animal/dairy proteins emerged as the largest segment in 2019 with a market share of over 75 percent, in terms of revenue. The demand for animal protein ingredients is likely to witness significant growth over the next few years on account of strong scientific evidence regarding the health benefits offered by them. For instance, whey proteins enhance immunity and nutritional status as well as increase glutathione (GSH) levels in cancer patients undergoing chemotherapy.”
North America is considered the most dominant in the protein ingredients market with a share of 44.5 percent in 2019. This is due to the increasing number of products with protein ingredients such as energy bars, cold cereals and snacks that are being produced. The key players in this market are Cargill, Bunge, DuPont, ADM, CHS, Scoular, Roquette, Burcon NutraScience, MGP Ingredients, Rousselot and Mead Johnson.