Six new mouth-watering juice flavors have entered the market through the launch of new beverage company, Silly Juice. The flavors are branded by the company as “seriously good.”
The juice launched on August 3rd and was sold out within four hours of being available to consumers online. The juice is sold through an online website that is direct-to-consumer.
Silly juice partnered with a family YouTube sensation, The ACE Family, and leaders in the juice category, Bruce and David Langer, of the Langer Juice Company, to innovate new flavors that are designed to make “consumer’s taste buds dance,” according to a statement by Silly Juice
“At a time when everyone needs a little happiness, we developed and launched Silly Juice with the mission of encouraging families to take a break in their days to play, enjoy, laugh and get silly,” said Keith Davis, CEO and co-founder of Silly Juice. “Everything from our playful packaging to our carefully crafted flavor profiles breathes new life into the juice category and demonstrates our dedication to sparking ‘silly’ moments with every sip.”
Silly Juice aims at offering consumers a fun-filled experience. Their packaging is vibrant and bold, the juice is made with real juice, no high fructose corn syrup, no added color, very low sodium, is gluten free and GMO free.
The six new flavors include Cool Blue Freeze, Orange Cream, Pink Strawberry Swirl, Red Apple Cherry Blossom, Watermelon Fruit Punch, White Grape Burst.
“Since starting our social channel four years ago, my husband Austin and I have always dreamed of creating a feel-good product for our fans that is uniquely ACE. As our family continues to grow, so has our followers, and we’re excited to bring them further into our daily lives with the launch of Silly Juice,” said Catherine McBroom, co-founder of Silly Juice and ACE Family matriarch. “Juice is a household staple, and our fans know it’s a beloved beverage by all members of our family. With Silly Juice, we’re now sharing this passion with our social community worldwide and bringing them a flavor experience that is so special and close to our hearts.”
In 2019, the beverage industry was seeing a decline in juice sales and manufacturers found it difficult to maintain market share. This is because consumers are seeking to reduce sugar consumption. According to news outlet Beverage Industry, orange juice, which was a staple in traditional at-home breakfasts, saw a decline from 73.7 percent of American households consuming the beverage in 2004 to 67.7 percent in 2016.
However, the juice industry worldwide is on the upswing and is now expected to grow annually by 6.5 percent from 2020 to 2025. The revenue in the juices segment is predicted to amount to $97 billion in 2020. Most of the revenue in this category is generated in the United States with $19 billion expected in 2020.
The Silly Juice brand is sold exclusively online, which seems to be resonating with consumers looking to limit their visits to traditional supermarkets during the novel coronavirus pandemic. Another point of differentiation for the company is that their juice has no high fructose corn syrup, which is an ingredient that has fallen out of favor with juice drinkers in the past few years.
Silly Juice retails 12-packs of all flavor varieties online for $15.95 at sillyjuice.com