So Delicious Dairy-Free has announced its first venture into oat milk-based products with the debut of three new ice cream flavors.
The dairy-free dessert brand is known for specializing in frozen treats made from coconut, cashews, and soy, but is now taking advantage of oats consumer appeal. The attraction of oats has increased over the last 20 years due to its health benefits, so it is no surprise the health-conscious company has included the food trend within its new sweet ice cream offerings.
“Oatmilk’s creamy texture and neutral taste really allow the flavors to shine through,” said Jennifer Michuda, Senior Brand Manager for So Delicious. “The new line of frozen desserts brings oatmilk out of the beverage aisle and into a new category of dairy-free delights. Plus, our oatmilk frozen desserts will be available across the country.”
The dairy-free ice cream is made from Non-GMO ingredients mixed into a creamy oatmilk base, with flavors that include Peanut Butter & Raspberry, Oatmeal Cookie, and Carmel Apple Crumble.
The product is now available at grocery stores nationwide in the US and is selling for a retail price of $5.49 per barrel. The vegan-friendly company also prides its ingredients to contain zero traces of artificial coloring, hydrogenated oils and trans fats. They also claim to be cholesterol free as all of their dairy-alternative desserts are plant-based.
When it comes to the quality of oats, the “So Delicious Oatmilk Frozen Dessert” line relays on a process of “Purity Protocol” for its oatmilk base, which is a farm-to-plate technique that ensures all oats are gluten-free.
As consumer focus moves towards health and sustainability, the landscape for dairy-alternatives is increasing. The dairy-alternative industry was valued at 17.3 billion in 2018 and is anticipated to reach 39.6 billion by 2023, with a compound annual growth rate of 11.4 percent, according to Markets and Markets.
The research attributes the increase to three factors, increased consumer preference for vegan food, the rise of lactose intolerance and perceived nutritional benefits. Plant-based milks are touted for improving cardiovascular health, lowering cholesterol and preventing chronic diseases such as diabetes.
During the forecast period, alternative-milk is expected to have the most substantial market share out of all dairy-alternative products. The various plant-based milk such as soy, almond, hemp, and oatmilk are highly nutritious and packed with protein, which is popular among consumers.
In addition, Future Market Insights says Oatmilk is set to rise at a compound annual growth rate of 8.2 percent between 2018-2027.
The report further indicates the compound annual growth rate would be higher, but suppliers of oatmilk can’t keep up with consumers demand, leading to shortages in places like Brooklynne Newyork, United Kingdom and Sweden. This attraction has fueled the launch of big brands like PepsiCo’s Quaker to create an oatmilk line that is set to be released sometime this spring.
Oatmilks creamy base and fiber-rich ingredients have made it a desirable beverage for both milk and non-milk drinkers, but its versatile flavor is what could really make this product a popular commodity in the rising and evolving dairy-alternative market.