Companion Diagnostic Spoiler Alert: Start at the End Before You Begin

Life Sciences, Medical Device, Commercialization & HEOR, Medical Device Diagnostics, Laboratory Technology,
  • Monday, June 10, 2024 | 1pm EDT (10am PDT)
  • 60 min

In this webinar, the attendees will gain insights into how they can evaluate potential companion diagnostic (CDx) partners not just for their development skills but for their proven ability to commercialize assays effectively. This knowledge is invaluable for pharmaceutical companies, biotech firms and all stakeholders in the healthcare continuum.

In the rapidly evolving landscape of precision medicine, the success of a therapy is often closely entwined with the effectiveness of its companion diagnostic (CDx). The journey to this success, as will be explained in this webinar and the whitepaper, “CDx Market Access: The Path to Precision Medicine Success,” begins with a counterintuitive yet strategic step — start with the end in mind.

During the webinar, the speaker will explore the balance between development, commercialization and the overarching implications for precision medicine therapies. The analysis offered intends to bridge the gap between development process and market strategy, underlining the necessity of a diagnostic partner who impresses not only in the lab but also excels in the market.

The diagnostic partner should have established channels for educating Physicians and driving awareness and adoption of new CDx tests, as well as integrated systems that facilitate ease of ordering and sample collection. This ensures that the right test is delivered to the right patient at the right time, a foundational principle of precision medicine.

Register for this webinar today to understand how potential companion diagnostic partners should be evaluated and how they can drive awareness and adoption of new CDx tests.


Greg Baschkopf, Quest Diagnostics

Greg Baschkopf, Executive Director, CDx and IVD, Quest Diagnostics

Greg Baschkopf is a seasoned leader, currently serving as the Executive Director of Companion Diagnostics and IVD at Quest Diagnostics. Greg has amassed extensive experience and knowledge in molecular genetics, oncology and cell and gene therapy, making him a respected authority in the industry.

In his current role at Quest Diagnostics, Greg leads the CDx division, where he oversees the development and implementation of companion diagnostics solutions. His responsibilities include strategic planning, development oversight and partnership management. Under his leadership, the CDx team continues to innovate, bringing novel diagnostic assays to market and expanding the company’s footprint in precision medicine.

Message Presenter

Who Should Attend?

Senior level biopharma professionals involved in:

  • Clinical operations (CDx focus)
  • Project Management/CDx development
  • Research and development
  • Precision medicine
  • Commercialization
  • Market access
  • Medical affairs/Regulatory affairs
  • Regulatory strategy
  • Personalized medicine
  • Biomarker development
  • Companion diagnostic strategy
  • Preclinical or clinical outsourcing

What You Will Learn

Attendees will gain insights into how to evaluate potential CDx partners including:

  • The presence of a robust infrastructure for market penetration
  • The ability to navigate the complex web of regulatory and reimbursement environments
  • Establishing channels for educating Physicians to drive awareness and adoption of new CDx tests
  • An integrated system that facilitates ease of ordering and sample collection

Xtalks Partner


When you choose Quest Diagnostics as your partner in Pharma Services, you get more than lab testing. Access the reach, expertise, and renowned quality of Quest Diagnostics for every milestone of your program—from R&D consulting through clinical trials, companion diagnostic development, commercialization, and post-launch surveillance. Together we have the power to deliver better outcomes.

You Must Login To Register for this Free Webinar

Already have an account? LOGIN HERE. If you don’t have an account you need to create a free account.

Create Account