How CPG Brands Can Succeed in a Changing Retail Industry

Food, Food Manufacturing & Supply Chain, Food Retail,
  • Monday, March 22, 2021

Landing new retail shelf space is a big win for consumer packaged goods (CPG) brands, but often it is just the start of the job. Keeping a product there takes work. Manufacturers must maintain retailer relationships to ensure their product stays in-store, which can be a challenging task without a supply chain optimized for timely delivery. Retail exposure has always been critical to CPG brands, but its importance has only increased in the face of new consumption realities.

Competition for shelf space is stiff as new consumer products hit the market at record speed. To compete with e-commerce solutions, retailers have further tightened their delivery compliance programs. Stores require brands to deliver products on time and quickly look elsewhere if an organization cannot.

Compounding the situation further, new purchasing patterns driven by COVID-19 have again pressured retailers to shift their approaches to commerce. By and large, big box stores have reduced SKU counts to increase supply chain efficiency, which helps to keep up with adjusted buying habits. That means fewer products on the shelf, raising the stakes even further for food and beverage brands trying to keep their coveted space.

Register for this webinar to hear experts give practical examples that show how CPG manufacturers can build agile supply chains tailored to meet the ever-competitive modern marketplace.


Andrew Lynch

Andrew Lynch, President and Co-Founder of Zipline Logistics

Andrew Lynch is President and co-founder of Zipline Logistics, an award-winning North American 3PL specializing exclusively in the transportation of retail consumer goods. He works alongside clients ranging from some of the largest CPG businesses in the world to the brightest up-and-coming brands in North America.

Lynch and his team leverage data intelligence and strong industry relationships to help clients uncover transportation savings, build scalable supply chain strategies, and ace retailer compliance programs. He has held positions of responsibility in all areas of third-party logistics after launching his career in carrier procurement and management within a Fortune 100 logistics company.

Message Presenter

Who Should Attend?

  • CPG Professionals
  • COOs
  • Sales, Transportation, Supply Chain, and Operations Managers
  • Logistics Managers
  • Procurement Specialists
  • Retail Buyers
  • Large and Mid-Sized CPG Brands

What You Will Learn

  • How logistics can help separate a brand from its competitors
  • What transportation data demonstrates about meeting on-time standards
  • How specialization is critical for retail success
  • What it takes to align production, warehousing and logistics functions to meet the demands of today’s retail customers

Xtalks Partner

Zipline Logistics

Zipline Logistics, founded in 2007, is a digitally enabled transportation partner that exclusively serves food, beverage, and consumer product manufacturers. Managing hundreds of thousands of shipments, Zipline Logistics proudly serves clients ranging from some of the largest CPG organizations in the world to the brightest up-and-coming brands in North America. The 3PL’s capacity procurement team utilizes a proprietary qualification process to identify and contract the highest quality providers to operate within its network. This selectively procured carrier group is leveraged, along with Zipline Logistics’ proprietary data analytics software, a retail-trained operations staff, and service-first organizational culture, to deliver the absolute best client experience in transportation. Zipline Logistics was selected as an Inc. 5000 fastest growing company for 8 years, is a 9-time winner of the Columbus Business First Fast 50 Award and is consistently recognized as a Top 100 3PL by trusted outlets such as Food Logistics Magazine and Transport Topics.  

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