Leveraging Virtual Photography Solutions to Advance Dermatology Clinical Trials

Betsey Zbyszynski, Senior Director, Strategic Development, Dermatology, Synteract

Betsey Zbyszynski has been in the clinical research industry for over 25 years. She began her career as a clinical research coordinator at an ophthalmic clinical research site. Since then, Zbyszynski has worked in the clinical monitoring, project management and business development sectors of the industry. Zbyszynski was the Clinical Research Manager solely responsible for managing the clinical trials that received FDA approval of the first human collagen product for dermal filler.

For fifteen years, Zbyszynski worked in the CRO setting.  She managed the growth of a start-up CRO division from $0 revenues to a $6 million revenue within its first year and was instrumental in the strategic partnership with a biometrics company. She helped managed another small start-up CRO to over $25 million in annual revenue by generating new business as well as maintaining the business relationships. Most recently, Zbyszynski worked on the pharma side as Director of Outsourcing. Her responsibilities included vendor management, RFPs and negotiating the clinical trial budgets and contracts. Her main therapeutic areas of expertise include dermatology, cosmetic dermatology and ophthalmology.

Doug Canfield, Founder & President, Canfield Scientific

Doug Canfield is the founder and President of Canfield Scientific, Inc., the global leader in imaging systems, services and products for scientific research and healthcare applications, including the pharmaceutical, biotechnology, cosmetics, medical and skin care industries. Canfield Scientific specializes in photographic documentation to help demonstrate drug efficacy in clinical drug trials worldwide. Mr. Canfield pioneered the use of specialized devices in medical photography and has developed a wide range of innovative solutions for research and practice. Mr. Canfield’s patented technology includes multi-spectral and multi-modal 2D and 3D image capture systems, digital asset management, aesthetic simulation, and applications for detection, measurement and analysis for various skin conditions. These technologies have contributed to the development of numerous treatments and procedures and has significantly advanced the use of optical imaging in both clinical research and practice. Mr. Canfield received his degree in Business Administration from Rutgers University, and is an Adjunct Clinical Professor of Medicine and Cardiology at Georgetown University School of Medicine.

Heather Haselmann, Director of Business Development, Canfield Scientific

Heather Haselmann has been with Canfield since 2005. She started as Project Manager for Clinical Services and grew to role of Associate Director of Clinical Services overseeing project teams which led her to current role as Director of Business Development in which she is able to speak to the team’s expertise. Haselmann is responsible for communicating the breadth and depth of clinical project management services, ensures customer service provided at the highest levels, including proposals and follow through of deliverables. Haselmann has extensive knowledge of the industry which covers Dermatology, from hair growth to onychomycosis, Aesthetics, Body Contouring, Oncology and Rare Diseases related to skin.