Competitive intelligence (CI) in pharma has a paradox at its center: every function needs it, but when each team builds its own approach, the result is fragmentation, duplicated effort and conflicting decisions. This webinar explores why that model persists, how it weakens decision-making across the organization and why a more unified approach to CI is needed.
When intelligence is scattered across teams and reduced to dashboards and alerts, the function can lose strategic influence. Instead of shaping business decisions, it is often treated as a support service. This session examines the limits of competitive monitoring alone and introduces a broader framework in which one shared intelligence foundation supports multiple functions through tailored views, workflows and decision routing.
The featured speaker will unpack why the current model of fragmented CI persists, what it actually costs organizations in delayed decisions and duplicated effort, and what a fundamentally different architecture looks like, one where public data at a global scale, proprietary primary intelligence from the field and custom per-function decision workflows converge into a single source of truth.
Register for this webinar to learn how competitive intelligence should actually work for pharma decision-making.
Speaker
Ayush Mishra, Founder & CEO, Anervea.AI
Ayush Mishra is the Founder & CEO of Anervea.AI, where he leads the development of AlfaKinetic, a decision-focused competitive intelligence platform built for every function inside a pharma company. Before founding Anervea, Ayush spent over 15 years in Healthcare Intelligence and Market Research, including leadership roles at Moody’s Analytics, Phronesis Partners and Gerson Lehrman Group, where he built CI, market access and KOL management programs for global pharmaceutical clients.
He is also the Founder & Chairman of GRG Health, the proprietary expert network behind AlfaKinetic’s primary intelligence layer, with operations across four countries. A TEDx speaker, Ayush is known for cutting through AI hype to focus on what works, practical solutions that help pharma companies make better decisions, faster.
Message PresenterWho Should Attend?
This webinar will appeal to:
- Competitive Intelligence and Strategic Intelligence leaders
- Commercial and Market Access teams
- Medical Affairs and KOL Management professionals
- Corporate Development and Business Development leads
- Strategy and Business Excellence teams
- Product and Portfolio Strategy teams
- R&D and Project Team leaders who rely on competitive landscape data
- Analytics and Insights teams supporting competitive or commercial strategy
- Anyone responsible for selecting, managing or consolidating CI tools and vendors across their organization
What You Will Learn
Attendees will learn:
- Why the “every team builds their own CI” model creates contradictory intelligence, and what it actually costs in delayed decisions and duplicated spend
- The difference between competitive monitoring (collecting signals) and decision infrastructure (routing the right intelligence to the right team at the right time)
- What a three-layer CI architecture looks like — global data scale, proprietary primary intelligence and custom per-function decision workflows on one shared foundation
- How leading pharma companies are turning CI from a support function into an enterprise infrastructure that serves every team from one source of truth
Xtalks Partner
GRG Health (Anervea)
Anervea.AI builds decision-grade products for the pharmaceutical and life sciences industry. Every product we build starts from the same principle: a deep data infrastructure layer, anchored by Anervea’s Nexus, intelligence models on top, and custom applications built for the teams that use them.
AlfaKinetic, Anervea’s competitive intelligence platform, unifies 110+ global data sources with proprietary primary intelligence to deliver custom decision workflows for every pharma function – from project teams and commercial to medical affairs, corporate development, and investor relations. AlfaDev, built on the same Nexus architecture and Komodo Health data, serves clinical operations teams with trial feasibility, site selection, and patient enrollment intelligence.
Anervea is part of the GROWMAN Group alongside GRG Health, the proprietary expert network powering AlfaKinetic’s primary intelligence layer. Offices in India, Singapore, the Philippines, and the United States.
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