Harnessing the Power of mHealth for New, Better Data and Improved Patient Engagement

Life Sciences, Clinical Trials, Pharmaceutical, Patient Recruitment & Retention,
  • Friday, October 28, 2016

mHealth has quickly become the new baseline – a minimum requirement for reaching and engaging patients in today’s mobile-centric world. The webinar will offer practical advice on employing the right mobile strategies to increase patient engagement and support smarter decisions based on larger, better data streams.

The open and thoughtful panel discussion will take a look at what’s working and what’s not and the speakers will share first-hand experiences to help attendees better understand the ways in which mHealth technologies are impacting clinical research and patient care.

Key discussion points will include how mHealth can:

  • Improve patient recruitment, retention and engagement to create a better overall patient experience
  • Remove key communication barriers and improve multi-stakeholder collaboration
  • Streamline recruitment and engagement tactics, reduce study inefficiencies and overall costs


Matt Kibby, President, BBK Worldwide

As President, Matt Kibby works to ensure that BBK delivers clinical research best practices that address patient needs and improve patient and site engagement. He also leads BBK’s technology and innovation group, integrating the company’s experience with its ever-evolving recruitment data systems to produce effective forecasting, assessment and tracking of results for clients and improve the clinical research experience for patients around the world. Matt oversees the ongoing development of TrialCentralNet®, the industry’s most trusted patient recruitment management system, and the company’s suite of patient and site engagement solutions, including mobile applications, reimbursement and travel programs. With more than 18 years of experience in patient recruitment, Matt is a highly sought-after speaker and contributing author, and was recognized by PharmaVOICE as one of the 100 most inspiring people in the life sciences industry.

Message Presenter

Lewis Millen, Operational Intelligence Leader, Roche Products Limited

Lewis brings nearly twenty years of Pharmaceutical, clinical, and therapeutic experience to his role as a Roche Operational Intelligence Leader where he collaborates with TA Heads, TALs, OPLs and study teams tosupport the development of effective patient recruitment and retention strategies. Working in a global team to support international programs, and studies with a focus on Neurosciences, Lewis is an active memberon a number of internal clinical operations initiatives and serves as a mentor to junior members of the OII team. His education and past work experience in both nursing and biochemistry greatly influences his work today – and his steadfast commitment to the patients and the science.

Message Presenter

Who Should Attend?

Company Types:

  • Biopharmaceutical / Biologics
  • Biotechnology
  • Contract research
  • Device, diagnostic, or equipment
  • Drug development / Clinical trials consulting
  • Information technology
  • Marketing / Communication supplier (includes Ad agency / Branding / Electronic/Med. Ed. / Public, Pharmaceutical, relations / etc.)
  • Trial / Site management

Job Functions:

  • Chief Innovation Officer
  • Account management (acct. supvr., acct. exec., etc.)
  • Clinical monitoring / Investigative site management
  • Clinical trial management
  • Corporate management
  • Creative / Production / Traffic
  • Information technology management
  • Marketing management
  • Marketing research
  • Media / promotion management
  • Product management
  • R&D / Project management

Xtalks Partner

BBK Worldwide

BBK Worldwide is the foremost patient recruitment and engagement technology firm, providing a range of award-winning creative services and technology solutions to the world’s most innovative Pharmaceutical and bioPharmaceutical companies and their outsourced suppliers, such as CROs and eClinical providers. Committed to providing the support and solutions needed to improve patient engagement, enroll clinical studies on time, and expedite time-to-market, BBK delivers the industry’s only suite of products built from the ground up to address the patient and site engagement challenges inherent in running large, multinational studies. Headquartered near Boston, Massachusetts, BBK has partners and offices across Europe and the Asia Pacific region. For more information, visit www.bbkworldwide.com.

Media Partner

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