Optimize Patient Enrollment by Incorporating Physician Referral Networks in Your Outreach Plan

Referral outreach requires resources and expertise that study sites find time-consuming and difficult to navigate. According to a Tufts Impact Report, more than 90% of physicians and nurses feel comfortable discussing the opportunity to participate in a clinical trial with patients, yet less than 0.2% of patients seen annually are referred into clinical trials. Based on these insights, physician referrals can be a rich source of highly qualified clinical trial participants that is often underutilized.

This webinar will discuss the various clinical trial stakeholders and the traditional interactions they have with referring physicians. We will share how these efforts can meet their full potential by leveraging proven referring physician outreach models and the key tactics within those.

 Attendees will learn how this model can be a successful part of their outreach programs and better understand:

• How big data can be applied to identify potential referring physicians
• How to engage, educate and inspire referring physicians to discuss clinical trial opportunities with their patients
• How building long-term high-value relationships with referring physicians yields positive outcomes

Speakers

Wendy Katzman, PT, DPTSc, OCS, Professor, Department of Physical Therapy and Rehabilitation Science, University of California, San Francisco

Dr. Wendy Katzman is Professor Emeritus at the University of California, San Francisco, in the Department of Physical Therapy and Rehabilitation Science. She is a Physical Therapist and Board-certified Orthopedic Clinical Specialist, with special research interests in studying the musculoskeletal effects of aging.

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Mercedes Gadea Lopez, MD, FAAP, Pediatrician

Dr. Gadea Lopez graduated from the American University of the Caribbean, School of Medicine and completed all her clinical rotations in New York before receiving her Medical Degree as a Doctor of Medicine in 2008. She completed her residency in General Pediatrics at the Children’s Hospital of Illinois, Saint Francis Medical Center in Peoria, Illinois and further proceeded to complete a year as a Pediatric Chief Resident before moving to South Florida in 2013.  She is an active member and fellow of the American Academy of Pediatrics (AAP), the American Medical Association (AMA) and the Florida Medical Association (FMA). She is Board Certified by the American Board of Pediatrics and is currently licensed to practice medicine in Florida.

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Nariman Nasser, Vice President, Site Optimization, Continuum Clinical

Nariman Nasser is the Vice President, Site Optimization for Continuum Clinical.  She has over 15 years of experience in clinical operations and portfolio management in academic, pharma and consortia settings.  She previously served as global head of operational innovation and digital strategy at Roche. Nariman was responsible for building and leading the Participant Recruitment Service at UCSF’s Clinical and Translational Science Institute where her team provides a full suite of patient recruitment support to USCF researchers. Nariman’s career includes extensive work in the development and implementation of clinical trials focused on the identification of new tolerance biomarkers as well as molecular immunology, stem cell biology, marketing and technology. 

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Kerry Horney, Site Engagement Specialist, Continuum Clinical

Kerry Horney is a Site Engagement Specialist for Continuum Clinical.  Kerry has over 20 years of experience in the pharmaceutical and life sciences industries. Kerry has deep scientific experience and has worked within sales & marketing teams within these industries.  Kerry is well versed in many disease states and has had tremendous success working with and understanding the needs of treating physicians and their patients. Kerry is able to engage referring physicians, support groups, and trusted community sources to help increase awareness, promote education, and build and maintain referral network relationships.  Kerry is passionate about helping both patients and healthcare professionals access care through clinical trials.

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