Trial success doesn’t rely solely on awareness; it depends on experience. For too long, outreach efforts have been disconnected from the deeper, structural realities of how patients engage with clinical trials. The result? Flashy campaigns that spark interest but fail to drive enrollment, and trial designs that neglect the lived experiences of those targeted for enrollment.
Join this webinar as the featured speakers introduce the Patient Experience Organization (PXO) model as a fundamentally different approach to trial engagement, one that connects outreach to outcome through the intentional design of every step in the patient journey. A PXO doesn’t just communicate about a study; it builds an ecosystem of trust, relevance and support around it. By integrating health literacy, behavioral science, journey mapping and omnichannel engagement, PXOs turn fragmented touchpoints into seamless experiences that move patients from passive awareness to active participation.
Attendees will learn how PXOs:
- Reimagine outreach as a continuum, from first impression to first dose and beyond
- Identify and remove experience-level barriers that traditional CROs and agencies miss
- Align every stakeholder, including patients, caregivers, HCPs and sites, around a unified engagement strategy
- Use real-time behavioral data to personalize interactions and optimize retention
Register for this webinar to learn how the patient experience organization model embeds patient experience into the operational core of clinical development to bridge the gap between strategy and execution, intention and enrollment, outreach and outcome.
Speaker
Who Should Attend?
This webinar will appeal to senior professionals from pharma & biotech companies, and CROs working within:
- Clinical Operations
- Study Management
- Patient Recruitment
- Study Leads
What You Will Learn
Attendees will learn how PXOs:
- Reimagine outreach as a continuum, from first impression to first dose and beyond
- Identify and remove experience-level barriers that traditional CROs and agencies miss
- Align every stakeholder, including patients, caregivers, HCPs and sites, around a unified engagement strategy
- Use real-time behavioral data to personalize interactions and optimize retention
Xtalks Partner
Jumo Health
Jumo Health is a Patient Experience Organization purpose-built to address the emotional, cognitive, and social barriers patients face when choosing whether to participate in clinical trials. We combine behavioral science, health literacy, and human-centered design to create an engagement system that reduces friction, eliminates fear, and builds trust, especially for complex studies with high decision investments. From first impression to last follow-up, we empower patients with the clarity, confidence, and support needed to enroll and stay actively engaged.
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