Trial success doesn’t rely solely on awareness; it depends on experience. For too long, outreach efforts have been disconnected from the deeper, structural realities of how patients engage with clinical trials. The result? Flashy campaigns that spark interest but fail to drive enrollment, and trial designs that neglect the lived experiences of those targeted for enrollment.
Join this webinar as the featured speakers introduce the Patient Experience Organization (PXO) model as a fundamentally different approach to trial engagement, one that connects outreach to outcome through the intentional design of every step in the patient journey.
A PXO doesn’t just communicate about a study; it builds an ecosystem of trust, relevance and support around it. By integrating health literacy, behavioral science, journey mapping and omnichannel engagement, PXOs turn fragmented touchpoints into seamless experiences that move patients from passive awareness to active participation.
Attendees will learn how PXOs:
- Reimagine outreach as a continuum, from first impression to first dose and beyond
- Identify and remove experience-level barriers that traditional CROs and agencies miss
- Align every stakeholder, including patients, caregivers, HCPs and sites, around a unified engagement strategy
- Use real-time behavioral data to personalize interactions and optimize retention
Register for this webinar to learn how the patient experience organization model embeds patient experience into the operational core of clinical development to bridge the gap between strategy and execution, intention and enrollment, outreach and outcome.
Speakers
John Seaner, Behavioral Science Consultant, Jumo Health
John Seaner is a marketing, strategy, innovation architect for B2B tech companies who builds GTM operating systems that accelerate growth, redefine categories, and reshape entire industries. Currently, he is an Operating Advisor to Jumo Health, where John is leading the transformation of the company into a Patient Experience Organization (PXO), applying AI, RWD and behavioral science to redesign clinical trial recruitment, enrollment, and retention.
Prior to Jumo Health, John served as President of conversationHEALTH where he redefined conversational AI in life sciences and launched the world’s first virtual pharmaceutical sales rep; CMO of Swoop, where he established the company as the industry leader in AI-first precision marketing; and IPM.ai, where he commercialized AI-driven patient journey analytics and was honored as Fast Company’s World’s Most Innovative AI Company, John was also CMO of Signals Analytics, where he created and defined the Decision Science as a Service category and VP of Global Growth at Medidata, where he architected a GTM strategy that was featured in Forbes, the Financial Times and Reuters, and was recognized by Forrester as ABM Program of the Year. His contributions in building enduring companies with enterprise value have led to six exits, including two for over $1 billion.
Message Presenter
Mike Burton, SVP, Strategy & Value, Jumo Health
As SVP, Strategy and Value at Jumo Health, Mike is responsible for developing strategic, insight-driven, and behaviorally grounded proposals, identifying quantitative value that can be driven from the Jumo Health solutions as well as ensuring value realization. Mike spent the last 12 years at Veeva and Tendo where he built value engineering into a trusted service for hundreds of customers plus go to market strategy and CRO partnership positions. Previously, he spent 15 years in operational clinical trial roles across CROs and large pharma.
Message Presenter
Joe Brady, VP, Executive Creative Director, Jumo Health
As VP, Executive Creative Director at Jumo Health, Joe is responsible for shaping creative strategy that bridges commercial brand launches and global clinical trial engagement. He ensures all solutions are patient-centered, accessible, and grounded in behavioral science—transforming complex medical information into experiences people genuinely value and trust. Joe brings nearly 20 years of experience in healthcare communications, having partnered with leading pharmaceutical and biotech companies across all disease categories to deliver award-winning campaigns, brand launches, and patient engagement initiatives. Since joining Jumo Health over four years ago, he has supported more than 200 clinical trials worldwide, developing trial-branded education, caregiver resources, site tools, and digital experiences that improve comprehension, reduce barriers, and support recruitment and retention.
Message PresenterWho Should Attend?
This webinar will appeal to senior professionals from pharma & biotech companies, and CROs working within:
- Clinical Operations
- Study Management
- Patient Recruitment
- Study Leads
What You Will Learn
Attendees will learn how PXOs:
- Reimagine outreach as a continuum, from first impression to first dose and beyond
- Identify and remove experience-level barriers that traditional CROs and agencies miss
- Align every stakeholder, including patients, caregivers, HCPs and sites, around a unified engagement strategy
- Use real-time behavioral data to personalize interactions and optimize retention
Xtalks Partner
Jumo Health
Jumo Health is a Patient Experience Organization purpose-built to address the emotional, cognitive, and social barriers patients face when choosing whether to participate in clinical trials. We combine behavioral science, health literacy, and human-centered design to create an engagement system that reduces friction, eliminates fear, and builds trust, especially for complex studies with high decision investments. From first impression to last follow-up, we empower patients with the clarity, confidence, and support needed to enroll and stay actively engaged.
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