Confectionery Packaging: Meeting Consumer Preferences for Sustainability and Appearance

Food, Food Manufacturing & Supply Chain,
  • Wednesday, July 15, 2020

Both regulatory and public concerns over packaging waste are driving large consumer shifts towards sustainable packaging alternatives. Brands that fail to adapt to these changes will risk declines in growth potential and will open-the-door to competitors who are able to meet modern consumer preferences.

In this webinar, you will discover how paper is becoming a fast-growing packaging solution for confectionery products. Using chocolate as an example, you’ll get insights on how paper packaging can be optimized for barrier protection, how it can be used to appeal to consumer preferences for look and feel, and why the inherent sustainability of paper-packaged confectionery products positively influences product selection.

Adapting to consumer demand for sustainability will be key to future brand success, so learning how to optimize paper packaging for your confectionery products may give manufacturers a much needed way forward.

Paper is not necessarily the end of the sustainable packaging story. This webinar is the first in a series on paper, film and foil packaging solutions which provide a wide variety of fully recyclable options. You can register below to get insights for more in this series.

This webinar aims to give confectionery and/or chocolate manufacturers the knowledge needed to succeed in this ever-changing market, so register below to get these invaluable insights and more from leading experts in confectionery packaging.


Heike Mahn, Constantia Flexibles

Heike Mahn, VP Segment Leader Confectionery, Consumer, Constantia Flexibles

Heike Mahn is responsible for the commercial Segment Lead Confectionery of Constantia Flexibles Europe. She is in charge of all product activities on a European level with a focus on confectionery sustainable innovations. Before joining Constantia Flexibles, Mahn worked for other global converters in the food packaging industry in sales for various food segments with rich international experience. She has a degree in business administration, has two kids and lives close to Frankfort in Germany.

Message Presenter
Frank Eger, Constantia Flexibles

Frank Eger, Global Product Manager, Constantia Flexibles

Frank Eger is responsible for the Global Product Management of selected customers. In addition, he is in charge of all product activities around paper developments on a global level. Before joining Constantia Flexibles, Eger worked for several years as an R&D manager in the FMCG industry. He completed his master’s degree in packaging and print technology at the University of Stuttgart.

Message Presenter

Who Should Attend?

  • Packaging Specialists
  • Product Development and Design Teams
  • Heads of Marketing
  • Marketing Directors / Junior & Senior Marketing Managers
  • Marketing Specialists
  • Brand Management
  • R&D Specialists
  • Sales/Business Development Officers
  • Procurement Specialists/Buyers
  • Product Managers

What You Will Learn

Participants will learn:

  • How paper packaging can be used to appeal to consumer preferences for look and feel
  • How sustainable paper-based packaging can positively influence purchase behavior
  • Options for enhanced barrier protection
  • How to specifically package confectionery products with paper to optimize your product lines


Xtalks Partner

Constantia Flexibles

Constantia Flexibles is one of the world’s leading manufacturers of flexible packaging. The group supplies its products to numerous multinational corporations and local market leaders in the food, pet food, pharmaceutical and home & personal care industries.

In recent years the group has developed from a supplier with a strong European regional focus into a group that is active on a global basis in the world’s most attractive and fastest-growing markets for flexible packaging. Constantia Flexibles stands for premium positioning, leading technology, customer proximity and highly efficient production facilities.

Furthermore, especially the food-division with it’s 17 production sites guarantee that a market leader from Europe is “just around the corner” in growing markets to support customer needs. It represents 60% of the company’s Group sales and is a global player with a presence in Europe, Russia, USA, Mexico and India.

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