Reimagining PharmaCo and HCP Engagement with Digital, Customer-Centric Strategies

Life Sciences, Pharmaceutical, Healthcare, Commercialization & HEOR, Digital Health,
  • Thursday, April 04, 2024

In the evolving healthcare landscape, more than 50 percent of healthcare professionals (HCPs) are now out of reach for traditional in-person promotions. This figure escalates to 90 percent in fields like oncology. This trend, accelerated by the pandemic, is pushing pharmaceutical companies to rethink their HCP engagement strategies and undertake digital and HCP-centric approaches.

Eli Lilly’s “Digital Greenhouse” is spearheading this change by exploring digital strategies that better serve customers. Similarly, Lilly’s partner PrescriberPoint is pioneering a one-stop, service-based marketplace to drive HCP engagement and get patients started on therapy. The featured speakers will present case studies that highlight HCP engagement through a customer-centric, digital-first, service-oriented model.

In this webinar, attendees will gain insights into the evolution of the healthcare industry towards digital channels as a primary means of engagement with HCPs. The webinar will also focus on the strategic pivot towards more HCP-centric and service-oriented methodologies. The expert speakers will also explore the integration of digital tools and artificial intelligence (AI) in redefining processes and highlight their impact on enhancing support, efficiency and overall effectiveness in HCP engagement.

Register for this webinar today to gain insights into improving HCP engagement through a customer-centric, digital-first, service-oriented model.


Dan Cornwell, PrescriberPoint

Dan Cornwell, CEO, PrescriberPoint

Dan Cornwell is the CEO of PrescriberPoint, an AI-powered medication access marketplace platform dedicated to helping healthcare providers (HCPs) get patients on therapy more easily. PrescriberPoint was spun out of Eli Lilly in collaboration with BCG Digital Ventures where Dan worked. Prior to PrescriberPoint, Dan was the CEO of IntelyCare, a Series C-backed nurses-on-demand platform and has been an advisor and investor in a number of other startups. His background also includes advisory roles at top firms like BCGDV, Monitor Deloitte and IBM, where he led consulting engagements that combined strategic thinking, technology and data science to create business value in healthcare and other industries.

Message Presenter
Laura Swint, Eli Lilly

Laura Swint, Vice President, Lilly Digital Greenhouse, Eli Lilly

Laura Swint, Vice President, Lilly Digital Greenhouse, has been with Eli Lilly for 23 years. During her career as a commercial leader, she has led teams in Sales, Medical Affairs and Marketing with developmental assignments in Human Resources and Six Sigma. Her work has led to transformational changes across the commercial organization. In March 2023, Laura was named Vice President, Lilly Digital Greenhouse. She and her team are reimagining the pharmaceutical engagement model and leaning into the challenge of awakening a digital revolution in the industry. In the first few months of the team’s existence, the Greenhouse team has led innovative projects leveraging electronic health records, created an exciting partnership with PrescriberPoint and collaborated with CoverMyMeds to empower patients with information the moment their prior authorization has been approved. These projects, and more ideas on the horizon, have the potential to radically improve customer experiences and accelerate Lilly’s reach and scale across the portfolio.

As a champion for diversity, equity and inclusion, Laura’s proudest accomplishments are the development of diverse leaders throughout Lilly. Laura has coached, mentored and supported leaders around the world to achieve their career potential. In recognition of her advocacy for women, Laura was honored to serve as Lilly’s Working Mother of the Year. Additional accolades for her strong performance include Sales Professional of the Year, 4-time President’s Council Sales Award Winner, multiple Marketing Excel Awards, Tech @Lilly “Techy” Award winner, the Diabetes Breakthrough Outcomes Award and the Lilly USA Colonel’s Award.

Message Presenter

Who Should Attend?

The webinar will benefit Managers and leaders at pharmaceutical companies who focus on:

  • Commercial strategy teams
  • Digital innovation teams
  • Marketing teams
  • Sales teams

What You Will Learn

Attendees will gain insights into:

  • How the healthcare industry is transitioning towards digital channels for engaging HCPs and moving beyond traditional in-person promotion
  • The strategic shift towards a more HCP-centric, service-oriented approach compared to the traditional sales-driven models
  • How the adoption of digital tools and AI is revolutionizing processes and offering improved support and efficiency in HCP engagement

Xtalks Partner


PrescriberPoint is a platform that offers HCPs prescribing resources, workflow tools, and AI and human support to get patients on therapy.

PrescriberPoint is the single solution that provides end-to-end support for HCPs in their prescribing journey for 35,000 branded, generic, and over-the-counter (OTC) drugs through treatment decision, coverage investigation, prior authorization, financial support, samples, patient education, and more.

With PrescriberPoint, patients get faster access to treatment with less work.

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