Traceability for Consumer Safety: Evolving Your Physical and Digital Supply Chain

Life Sciences, Pharma Manufacturing & Supply Chain, Medical Device, Food, Food Manufacturing & Supply Chain, Medical Device Manufacturing & Supply Chain,
  • Thursday, May 06, 2021

Global supply chains are more complex than ever, and the need for traceability has never been greater.

From highly regulated pharmaceuticals to often-recalled perishable products, the ability to pinpoint where items are in real time and record how they are being handled is essential. Entire industries have embraced a patchwork of barcodes and other identifiers in an effort to capture this information.

At the same time, piracy, counterfeiting and product diversion are more commonplace. Multinational consumer brands need brand protection solutions as much as instant access to traceability information.

Emerging technologies now deliver capabilities that go beyond traditional barcodes. Today, imperceptible data carriers containing the serialized identities essential for item-level traceability offer an added layer of protection against sophisticated counterfeiters.

Join this free educational session to discover how easy it is to digitally evolve your supply chain, and how your business – including your partners, customers and consumers – will benefit.

Register for this webinar to learn how to elevate consumer safety and protect your brand by embracing the digital evolution of your supply chain.


Becky Kiichle-Gross, Digimarc

Becky Kiichle-Gross, Staff Product Manager, Digimarc

Becky Kiichle-Gross is a Staff Product Line Manager at Digimarc. She manages the strategy, development and release of the Digimarc Platform Retail Product Line Solutions, including Digimarc Barcode for product packaging and thermal labels. She has a background in multiple vertical markets including retail, healthcare and aerospace, where she gained extensive customer and partner relationship-building experience. Before joining Digimarc, Becky worked for 14 years in the medical industry developing software and managing products for diagnostic use. She also worked for a number of years as a software engineer at Raytheon.

Message Presenter
John McPherson,Rfxcel

John McPherson, Director of Digital Innovation, Rfxcel

As an experienced innovator and sustainability leader known for bringing new ideas to market, John has spent the last several years driving the adoption of digital solutions in global supply chains and helping businesses create opportunities for growth in the new economy through emerging technologies such as connected products, digital identities, AI and Internet of Things. Over the last decade he has successfully launched projects across a range of goal-driven organizations, including startups and non-profits.

Message Presenter

Who Should Attend?

Senior managers, directors and executives with oversight over the following functions:

  • Brand Protection
  • Consumer Safety
  • Product Traceability
  • Supply Chain
  • Packaging
  • Brand Management

What You Will Learn

In this webinar, industry experts will discuss:

  • How to digitally evolve your supply chain, and why it matters more than ever
  • How physical objects can cast “digital shadows” that deliver consumer safety and brand protection
  • How to layer supply chain solutions with covert codes to provide impenetrable brand defenses
  • How these same technologies address consumer demand for product transparency and additional product information

Xtalks Partner


Digimarc Corporation (Nasdaq: DMRC) is the inventor of the Digimarc Platform that enables a more efficient, reliable and economical means of automatic identification. The Digimarc Platform can apply a unique identifier to virtually all media objects—including product packaging, commercial print, audio and video—that can be automatically identified by an enabled ecosystem of industrial scanners, smartphones and other interfaces. The Platform enables applications and solutions including brand protection, traceability, and recycling that benefit retailers and consumer brands, national and state government agencies, media and entertainment industries, and others.

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