Traceability from A to Z: How Product Digitization Spells Success for the Supply Chain

Food, Food Manufacturing & Supply Chain, Food Safety & Regulation,
  • Wednesday, August 04, 2021

End-to-end traceability protects your digitized products globally and delivers new insights

Critical supply chain disruptions combined with a rapid rise in the trade of counterfeit goods around the world highlighted the need for traceability and product authentication across increasingly complex global supply chains. Many major consumer brands – perhaps including your own organization – struggle to identify where products are located at any given time around the world, and when products are located, whether they are authentic.

Inventory shortages and supply chain uncertainties have contributed to a lack of consumer confidence in many long-trusted companies, sending those businesses in search of powerful new supply chain solutions. Product digitization, through serialized packaging and traceability, allows consumer brands to authenticate products by casting digital shadows, thereby:

  • making them visible anywhere around the world
  • helping to curtail counterfeiting
  • avoiding potential supply chain disasters
  • preventing lost revenue


Phil Stafford, Digimarc

Phil Stafford, Global Business Development Director, Digimarc

Phil Stafford is the Global Business Development Director at Digimarc Corporation responsible for managing key strategic partner relationships and helping new and current partners develop business opportunities with their brand and retail customers. He also supports technical implementation of all printing technologies used to reproduce Digimarc Barcode. Phil has more than 30 years of packaging, agency and manufacturing experience. His background includes global branding, consumer packaging, brand protection, localization, print technologies and mobile shopping solutions.

Message Presenter
Curt Schacker, Evrythng

Curt Schacker, Executive Vice President of Business Development and Partnerships, Evrythng

Curt Schacker is the EVP of Business Development and Partnerships at EVRYTHNG. Curt has spent more than 25 years in Silicon Valley, having held positions at Wind River (Intel), Real-Time Innovations, and Arrayent. He co-founded and served as CEO of Embedded Solution Partners, which was named the 20th fastest-growing private company in Silicon Valley during his tenure. Curt has spoken at events around the world, offering education and insight into topics related to the digital transformation of the world’s consumer products. Curt began his career developing flight software for the NASA Hubble Space Telescope.

Message Presenter
John Dwyer, Westrock

John Dwyer, Vice President of Business Development, Westrock

John Dwyer is a Vice President of Business Development at WestRock. A 25-year professional in the print and packaging industry, John got his hands dirty in printing while studying finance at the University of Akron. This led to a variety of roles in labels, flexible packaging, financial cards and packaging and merchandising materials. John has a natural curiosity which has enabled a number of firsts in the industry with companies, like Kraft, Visa, Pepsico and Molson Coors. John is currently obsessed with providing every consumer goods product with its own unique identity in the Cloud to enable functionality for product provenance, track and trace, and authenticity. When not on an airplane John works from his basement with his 2 direct reports, Australian Shepherds Scout and Teddy.

Message Presenter

Who Should Attend?

Senior managers, directors and executives with oversight over the following functions:

  • Brand Protection
  • Consumer Safety
  • Product Traceability
  • Supply Chain
  • Packaging
  • Brand Management

What You Will Learn

Join us for a free webinar, as print, packaging and traceability experts at WestRock, EVRYTHNG and Digimarc discuss:

  • What every consumer brand needs to know about combating the counterfeit challenge
  • How brands can accurately and affordably track products to reduce risk and gain new insights
  • Why product authenticity is essential to protect consumers and brand reputations.
  • How end-to-end supply chain visibility mitigates the scope of recalls and the impact of counterfeit or diverted products

Xtalks Partner

Digimarc Corporation

Digimarc Corporation (Nasdaq: DMRC) is the inventor of the Digimarc Platform that enables a more efficient, reliable and economical means of automatic identification. The Digimarc Platform can apply a unique identifier to virtually all media objects—including product packaging, commercial print, audio and video—that can be automatically identified by an enabled ecosystem of industrial scanners, smartphones and other interfaces. The Platform enables applications and solutions including brand protection, traceability, and recycling that benefit retailers and consumer brands, national and state government agencies, media and entertainment industries, and others.

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