Amazon’s One Medical Ad Turns a Festival Tattoo into a Healthcare Win

In its latest TV spot titled “Festival Tattoo,” Amazon One Medical showcases the convenience of virtual healthcare in unexpected situations.

The ad features a festival-goer who, after getting a questionable tattoo, finds himself concerned about a potential infection.

In the 30-second ad, the voiceover says getting a tattoo at a three-day music festival may have been “a bad idea,” as the man is shown inspecting his visibly infected tattoo in a mirror.

Seeking immediate medical advice, he initiates a virtual visit with an Amazon One Medical provider right from a portable restroom at the music festival.

The commercial highlights that with Amazon One Medical, access to healthcare professionals is available anytime, anywhere, ensuring peace of mind even in the most unconventional settings.

The narrator explains how Amazon Pharmacy can deliver antibiotics “right to you, so you can breathe easy. Well, sort of.”

Related: New Amazon Pharmacy TV Commercials Emphasize Hassle-Free Drug Delivery

The advertisement aligns with Amazon One Medical’s broader campaign to promote accessible and flexible healthcare solutions.

By illustrating real-life scenarios where immediate medical consultation is beneficial, the company underscores its commitment to patient-centered care.

The ad ends with text saying, “healthcare just got less painful.”

Amazon has made significant strides in the healthcare sector through its acquisitions and service launches, notably with One Medical and Amazon Pharmacy.

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Amazon One Medical and Amazon Pharmacy

Amazon One Medical is a membership-based primary care service offering both in-person and virtual healthcare, including 24/7 access to licensed providers via video or messaging.

Acquired by Amazon in 2023 in its $3.9 billion purchase of One Medical, it provides same- or next-day appointments, prescription management and preventive care through a network of over 200 clinics across the US. Amazon integrated it into its Amazon Health Services.

Following the acquisition, Amazon offered discounted One Medical memberships to Prime members, aiming to enhance accessibility to primary care. However, the integration faced challenges, including leadership changes and restructuring within Amazon’s health division. In March 2025, Trent Green stepped down as CEO of One Medical after leading the integration efforts.

Amazon Pharmacy was launched in November 2020, following Amazon’s acquisition of PillPack in 2018. The service offers online prescription fulfillment with free two-day delivery for Prime members.

In January 2023, Amazon introduced RxPass, a $5 monthly subscription service providing access to 60 generic medications, free delivery and pharmacist assistance. Initially available to Prime members, RxPass expanded in mid-2024 to include Medicare enrollees, potentially reaching over 50 million Americans.

In March 2024, Eli Lilly partnered with Amazon Pharmacy to boost home delivery of its medications, including obesity drug Zepbound (tirzepatide), through its LillyDirect platform.

To further enhance its pharmacy services, Amazon, as well as Walmart, announced plans to expand same-day prescription delivery to 45% of US customers by the end of 2025, intensifying competition with traditional pharmacies.