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Cauliflower-Crusted Chicken Tenders Fly into The Frozen Aisle

Cauliflower-Crusted Chicken Tenders Fly into The Frozen Aisle

Available in original and spicy(ish), each 14-oz bag of Caulipower chicken tenders contain 480 calories, zero saturated fat, no added sugar and are gluten-free.

Sneaking in a serving of vegetables with dinner just got a whole lot easier, thanks to the arrival of Caulipower’s frozen chicken tenders that feature breading made of cauliflower.

Available in original and spicy(ish), each 14-oz bag of Caulipower chicken tenders contain 480 calories, zero saturated fat, no added sugar and are gluten-free. The all-natural tenders are baked not fried and covered with a mixture of rice flour and cauliflower, so even the pickiest of eaters won’t suspect a thing.

 

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“We are bringing another long-overdue game changer to the frozen aisle,” said Gail Becker, Caulipower Founder and CEO. “The evidence that people want healthier coated and baked chicken tenders is already all-over social media. So, we listened and our newest  Caulipower meal hack was born.”

The brand has already had success with the release of its cauliflower pizza crust and soft tortilla shells, and the demand for cauliflower-based comfort food is only rising.

“Like our pizzas, CAULIPOWER’s better-for-you chicken tenders are for everyone. They taste so good, but you won’t have to feel guilty about sneaking these off your kids’ plates,” said Becker.

 

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Caulipower’s tenders will make their debut at the Specialty Food Association’s Summer Fancy Food Show held Sunday, June 23 through Tuesday, June 25, at New York City’s Javits Center. Attendees can also sample the brand’s pizzas and tortillas, which launched earlier this year.

As more consumers opt for low-carb diets, cauliflower has been reinvented as the ultimate superfood. In fact, the ingredient has been featured in everything from dried pasta to pretzels, and Nielsen data found sales for packaged cauliflower products grew 71 percent in 2017.

Meantime, consumption of fresh cauliflower has also been on the rise. In the US, the per capita consumption of cauliflower was estimated as 2.18 pounds in 2017, rising 38 percent from the 1.57 pounds in 2016 and 1.33 pounds in 2010, according to the US Department of Agriculture’s (USDA) Economic Research Service.

The versatile and nutrient-dense vegetable possesses a texture that makes it able to take on numerous flavors, also making it a staple in the trendy keto diet. So, it’s no surprise that recently a number of products incorporating the veggie have been released, although this may be the first-time the superfood takes on the animal-protein space.