The holiday season, hence, the time of giving is here, but also the launch of Chick-fil-A’s new “Time Shop” experience has arrived. The Atlanta-based restaurant has decided to introduce a campaign to allow others to enjoy time together.
“Together Time” will include a two-minute animated film called “The Time Shop,” an online “Time Shop” and a New York City pop-up. The reason for the launch is a finding from a survey conducted by The Bantam Group research firm which found that 73 percent of people want to spend more time with people they care about. Furthermore, 93 percent said the most important part of the holiday is quality time.
In a statement, Ashley Callahan, the Chick-fil-A senior marketing director said, “during Christmas and the holiday season, so much of the conversation revolves around gifts. When we asked people, what matters most to them, the resounding response was, ‘time’… This year we’re excited to help people gift and spend time together.”
In order to provide consumers with what they want, Chick-fil-A has launched a virtual and brick-and-mortar Time Shop experience that allows you to produce time cards to be sent to loved ones. The campaign will also include a pop-up which will bring real time zones from the animated film to life such as, Story Time, Play Time, Snack Time and Giving Time. The “Time Shop” pop-up will be available from December 4-17, 11 a.m. to 7 p.m. in Soho, New York City.
The two minute animated film is a story called “The Time Shop” where the characters will play a part in trying to send a message out to viewers highlighting the importance of time. It will be shown on NBC Thanksgiving morning as well as other select programming throughout November and December.
“‘Together Time’ is all about setting aside time for making memories and is a phrase you’ll hear in our animated film. Years from now we might not remember what gifts we received, but we will remember how it felt to be with the people we love,” said Callahan.