Purple Carrot, a company known for its e-commerce subscription for plant-based meal kits, has announced that their new 100 percent plant-based single serve meals will now be available in frozen food aisles at most Whole Foods Market stores across the US.
The Purple Carrot created the frozen meals with the same flavor profile and nutritional philosophies that the company holds at its core. This includes promoting and providing plant-based diets to decrease the risks of high blood pressure, heart disease and diabetes. The company also advocates for a clean diet that protects the planet. By adding more plants to the diet, meat consumption can be lowered, which would significantly benefit the planet. Finally, the company provides consumers with fun experiences, such as blind taste tests, surprise samples and chef tips.
“As more and more consumers are seeking to add plant-based options to their weekly routines but aren’t ready to commit to a full lifestyle change, these single-serve meals offer a perfect way to get a taste of what plant-based foods can offer,” said Andy Levitt, founder and CEO of Purple Carrot. “From the beginning, Purple Carrot has been dedicated to creating incredible plant-based meals that even non-plant-based consumers will love, and our new frozen line is no different.”
The frozen foods market has been a growing demand, especially during the last few years. According to the Progressive Grocer, frozen food sales have topped $57 billion annually. A report in the American Frozen Food Institute states that both dollar and unit sales grew in 2018 by up to 2.6 and 2.3 percent, respectively.
As stated by the Progressive Grocer, “beyond sales figures, other research confirms consumer interest in frozen foods and the reinvigoration of segments within the category. In its daily tracking of US consumer eating behaviors, The NPD Group, based in Port Washington, NY, found that frozen foods were included in the 9.8 billion at-home eating occasions last year, a two percent increase from a decade ago. That figure represents billions of meals, by NPD’s estimation.”
Moreover, in 2019, 99.4 percent of US households bought frozen foods.
Purple Carrot is developing a partnership with Conagra Brands that will launch four single serve meals that include, Plant-Based Meatball Marinara, made with Gardein Meatless Meatballs, Maple Chipotle Veggie Bowl, Sweet Corn Elote Bowl and Fiesta Pepper Bowl made with Gardein Beefless Ground.
“We are excited to partner with Purple Carrot on this endeavor,” said Tara Rozalowsky, VP/GM at Conagra Brands. “They have built a large, successful direct to consumer model for plant-based meal solutions and together, we plan to take that equity across the retail space, increasing the access points for flexitarians and plant-based lifestyle enthusiasts to have complete meal solutions, including frozen options that are entirely plant-based, vegan and non-GMO comfort foods.”
The single serve frozen meals have a market suggested retail price of $5.29 and will be available in the US nationwide in all Whole Foods Market stores beginning the first week of July.