Webinars are not only a more effective alternative to conferences or tradeshows, they will cost your company a lot less money. When hosting a webinar you do not have to worry about the cost of booking a venue or booth, paying for transportation and hotels for speakers, providing free food and drinks, the costs of purchasing and designing booth infrastructure and promotional materials, and not to mention the headaches and person-hours required for planning a physical event
For today’s practitioners, time is in short supply. That’s one of the main reasons why webinars are becoming increasingly more relied on to learn about the life science industry’s latest trends. People do not want to wait for conferences, articles or books. They want real information and knowledge in real time. This is what webinars provide, they are able to help you convey information to the audiences quickly and efficiently.
Since webinars are held online, literally any life science practitioner across the world can be present and watch any webinar, be it live or recorded, from any computer or mobile device, in any time-zone. Webinars allow professionals from many disciplines to come together and learn more about what they are passionate about. Webinars can span across all global markets, with an endless reach. That said, you’ll want to highly target your audience, so you’re getting the right people, to view your content (read more on this, in an upcoming article).
4. Interaction (During and After)
One of the most important aspects about webinars is their high level of interactivity. Unlike a talk at a conference, audience members can send in questions on the fly, at any time, during your presentation that can be answered by the speaker, live or post-event. Polls can keep audiences engaged during the event, and after the event, companies can still interact with the audience by following up with additional content for interested participants.
During physical conferences it is hard to control all aspects of an audience. During a webinar, the host and speakers have more control over what they want to discuss, and which questions they would like to answer. This can eliminate any awkward or controversial interactions with audience members.