Building Next: 3 Ways to Respond to Shifts in Healthcare Realities in 2023 and Beyond

Life Sciences, Pharmaceutical, Healthcare, Commercialization & HEOR, Digital Health,
  • Monday, December 05, 2022

It’s not easy to plan for a future that cannot be predicted. But trends can be tracked and applied to challenges to help realize the future, faster. Part presentation, part workshop, this webinar will focus on three key trends sure to shift healthcare in the year ahead. The featured speakers will discuss and apply interactive activities to each, with the goal of leaving attendees more confident in their ability to build their next — the future.

Register to learn more about ways to respond to shifts in healthcare realities in 2023 and beyond.


Leigh Householder, Syneos Health

Leigh Householder, EVP / Managing Director, Technology and Data Science, Syneos Health

Leigh Householder is a founding leader of the Technology and Data Science team at Syneos Health. There, she works closely with innovative life science companies to define how novel data and AI-enablement can speed the development and commercialization of meaningful medicines. In her role, Leigh focuses on performance, identifying specific strategies and tactics that can address business-critical challenges with greater precision, efficiency and effectiveness. Leigh is obsessed with what people do (data) and why they do it (behavioral psychology) in equal measure. She integrates the two to make technology excellence accessible to healthcare organizations.

Leigh is an author of Why We Resist, a powerful perspective on the underlying human truths that reveal why people and professionals reject healthcare change. She brings that critical understanding of behavioral science to each project to deliver solutions that increase motivation to change and resilience to stick with it.

Leigh began her career creating digital, social and loyalty strategies for Fortune 1000 brands. Ten years ago, she made the move to healthcare and never looked back. Leigh was a strategic lead on one of medicine’s biggest launches and has been an important partner to brands working to improve the lives of people fighting both chronic and acute diseases. Today, she invests a lot of her time engaging people who work on the frontlines of healthcare around the world to both understand and prioritize the shifts changing the industry and the world. (See reports at

Prior to moving to Syneos Health, she held several leadership roles at our largest agency, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business. We think you’re going to like her ….

Message Presenter
Alastair Macdonald, Syneos Health

Alastair Macdonald, SVP, Global Client Solutions, Syneos Health

Alastair has 30+ years of experience in the biopharmaceutical development of pre- and post-approval drugs, joining Syneos Health in 2017.

From 2017-2021, Alastair was the Head of Client Engagement within our Real World and Late Phase team, working with clients to develop innovative solutions for the delivery of key evidence to support assets.

Prior to joining Syneos Health, Alastair was the Global Delivery Head for Real World Evidence (RWE)  at AstraZeneca with responsibility for the delivery of RWE to support both pre and post approval programmes.

Message Presenter

Who Should Attend?

This session will benefit large and mid-size pharmaceutical and biotechnology companies.

Relevant job roles include:

  • Clinical Operations
  • Commercial Operations
  • Medical Affairs
  • Pricing and Market Access
  • Regulatory Affairs
  • Strategic Development
  • Vendor Management

What You Will Learn

Attendees will:

  • Dive into three key healthcare trends on the horizon for 2023
  • Learn personal, purposeful steps attendees and their teams can take to address change
  • Leave with an assignment to bring back to the boss or team and gain direct access to the Syneos Health experts

Xtalks Partner

Syneos Health

Syneos Health® (Nasdaq: SYNH) is the only fully integrated biopharmaceutical solutions organization purpose-built to accelerate customer success. We lead with a product development mindset, strategically blending clinical development, medical affairs, and commercial capabilities to address modern market realities.

Together we share insights, use the latest technologies, and apply advanced business practices to speed our customers’ delivery of important therapies to patients. We support a diverse, equitable and inclusive culture.

To learn more about how we are shortening the distance from lab to life®, visit or subscribe to our podcast.

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