In this webinar, featured speaker Brandon Bogdalek will interview Greg Silvesti from Sage Therapeutics. Brandon and Greg will discuss how to use human-centered design principles and techniques to create digital experiences that patients love. In a world where digital health solutions are all around us, and the ability to create them has never been easier, how can organizations and companies ensure that they are not only feasible from a technology perspective and viable from a business perspective, but also desirable for patients?
Join this webinar for a live discussion on key techniques and strategies to ensure desirable solutions, with an emphasis on digital health solutions, for patients including qualitative interviews, contextual research, ethnography, resonance testing and user needs identification.
(Moderator) Brandon Bogdalek, Vice President, Demand Generation, Veranex
Brandon Bogdalek is Vice President of Demand Generation at Veranex, a healthcare product innovation and commercialization partner developing solutions through human-centered design and deep engineering capability. Brandon has worked with dozens of medical device, drug delivery, diagnostics, and digital health companies on outsourced innovation and commercialization projects. In his current position, he represents the product development and engineering (PDE) function from a marketing lens – helping tell stories from internal and external subject matter experts that provide value and promote new thinking. Before Veranex, Brandon helped lead business development for several companies including Worrell Design who was purchased by Veranex in 2021. He holds a bachelor’s degree in biology from the University of Minnesota and is an active participant in several life sciences communities.
Greg Silvesti, Vice President, Digital Health and Innovation, Sage Therapeutics
Greg is the Vice President of Digital Health and Innovation at Sage Therapeutics. In this role, Greg has built a new innovation function in the organization and is leading all digital health efforts across the organization, from translation medicine into commercial, as well as leading new teams focused on Web Experience and Strategy, and Customer Experience.
Prior to joining Sage, Greg has held multiple Digital Health and Innovation roles across Abbvie, Teva, Bristol Meyers Squibb and Johnson and Johnson, working on overall digital transformation and capability building across development and commercial organization and multiple digital solutions, such as Teva’s connected respiratory portfolio and Lifescan’s OneTouch connected glucose meter products.
Who Should Attend?
Large pharmaceutical companies that have an interest in digital health:
- Digital Health Executives
- Brand Managers
- Innovation Executives
- Clinical Trial Managers
What You Will Learn
- Understand how leading pharmaceutical companies are bringing world-class digital solutions to market
- Understand the human-centered design venn-diagram of feasibility, viability and desirability
- Learn how to conduct qualitative interviews and ethnographic research to uncover user needs and create impactful digital experiences
Veranex Product Design & Engineering
With a fully integrated concept-to-commercialization solution, Veranex’s design and engineering expertise sets us apart, providing you with visibility to development feasibility and opportunity along the way. Our expertise improves your launch readiness and expedites the development of your technology for regulatory and commercial success. We’re ISO 13485-certified and FDA-registered for medical technology product development, and with more than 30 years of experience and a global reach into emerging markets, our design and engineering specialization will make your MedTech vision a reality.