Community-based research models are transforming the clinical trial landscape by bringing studies closer to the populations they serve. Traditional site-based models often create barriers, including geographic, logistical and cultural barriers, that limit access to research participation. Community-based approaches flip that paradigm by meeting patients where they are, fostering trust and improving access without compromising quality or compliance. This webinar examines these barriers and outlines how community-based approaches address them.
The featured speakers will unpack what community-based research looks like in practice today, explore how it differs from conventional approaches and share why these models are critical for expanding reach and improving representation in trials. Attendees will learn how mobile and community-based trial solutions deliver speed, flexibility and inclusivity, while maintaining the rigour required to keep trials on time.
Join this session to learn how community-based research enhances access, representation and trial efficiency while supporting approaches that strengthen patient experience.
Speakers
(Moderator) Harrison Mull, Associate Director, Business Development Operations, EmVenio Clinical Research
Bio coming soon.
Message Presenter
Barbara Keskiner, Senior Director, Business Development, EmVenio Clinical Research
Barbara Keskiner is a Senior Director of Business Development at EmVenio Clinical Research, having joined the organization in April 2025. With more than 20 years of hands-on experience at the clinical research site level, Barbara brings deep expertise across all facets of clinical trial conduct.
As a seasoned professional in the industry, she leverages her operational and regulatory background to strengthen strategic partnerships with sponsors and CROs, while showcasing the innovative clinical trial solutions EmVenio delivers nationally and worldwide.
Barbara is passionate about collaboration, advancing patient access, and contributing to the development of new therapies. She finds purpose in helping bring new medications to market, making the world a healthier, happier place.
Message Presenter
Lucas Mahaffey, Senior Director, Business Development, EmVenio Clinical Research
Lucas Mahaffey is a Senior Director of Business Development at EmVenio Clinical Research. He joined EmVenio in April 2025 with over 12 years of experience in various elements of the clinical research space. Having started as a project manager for home visit trials, Lucas understands the operational complexities and nuances of running decentralized trials.
After moving into a business development role, Lucas has successfully engaged with a wide variety of clients and led sales teams to support the continual advancement of services and solutions that assist sponsor organizations successfully delivering their studies. With a deep understanding of decentralized studies and patient-focused services, he is able to consider the strategic initiatives and solutions that drive recruitment and enrollment efforts to ensure trial success.
Message PresenterWho Should Attend?
This webinar will appeal to professionals in:
- Clinical Operations
- Trial Management
- Patient Recruitment
- Sponsors and CROs
What You Will Learn
Attendees will gain insight into:
- The definition of community-based research models and how they compare to traditional site-based models
- Why community-based approaches are gaining momentum in today’s clinical landscape
- How community-based models drive greater trial access, inclusivity and efficiency
- Practical strategies for integrating community-based research into studies
Xtalks Partner
EmVenio Clinical Research
EmVenio Clinical Research, a Professional Case Management subsidiary, operates from U.S. and European headquarters with a team of approximately 5,000 professionals supporting clinical trials across more than 80 countries. Our community-based sites and mobile research services expand access for trial participants, while enabling sponsors and CROs to execute high-quality studies at speed and scale with clean, reliable data and consistent results. By bringing trials directly to patients in their homes, communities or places they gather, we enroll populations others miss, helping create a complete and more inclusive picture of human health. Our approach is grounded in empathy, expertise and close collaboration—bridging the gap between science and the people it serves because true progress only happens when research reflects the real world. For more information, please visit emvenio.com.
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