Harnessing the Power of mHealth for New, Better Data and Improved Patient Engagement

mHealth has quickly become the new baseline – a minimum requirement for reaching and engaging patients in today’s mobile-centric world. The webinar will offer practical advice on employing the right mobile strategies to increase patient engagement and support smarter decisions based on larger, better data streams.

The open and thoughtful panel discussion will take a look at what’s working and what’s not and the speakers will share first-hand experiences to help attendees better understand the ways in which mHealth technologies are impacting clinical research and patient care.

Key discussion points will include how mHealth can:

• Improve patient recruitment, retention and engagement to create a better overall patient experience
• Remove key communication barriers and improve multi-stakeholder collaboration
• Streamline recruitment and engagement tactics, reduce study inefficiencies and overall costs

Speakers

Matt Kibby, President, BBK Worldwide

As President, Matt Kibby works to ensure that BBK delivers clinical research best practices that address patient needs and improve patient and site engagement. He also leads BBK’s technology and innovation group, integrating the company’s experience with its ever-evolving recruitment data systems to produce effective forecasting, assessment and tracking of results for clients and improve the clinical research experience for patients around the world. Matt oversees the ongoing development of TrialCentralNet®, the industry’s most trusted patient recruitment management system, and the company’s suite of patient and site engagement solutions, including mobile applications, reimbursement and travel programs. With more than 18 years of experience in patient recruitment, Matt is a highly sought-after speaker and contributing author, and was recognized by PharmaVOICE as one of the 100 most inspiring people in the life sciences industry.

Message Presenter

Lewis Millen, Operational Intelligence Leader, Roche Products Limited

Lewis brings nearly twenty years of Pharmaceutical, clinical, and therapeutic experience to his role as a Roche Operational Intelligence Leader where he collaborates with TA Heads, TALs, OPLs and study teams tosupport the development of effective patient recruitment and retention strategies. Working in a global team to support international programs, and studies with a focus on Neurosciences, Lewis is an active memberon a number of internal clinical operations initiatives and serves as a mentor to junior members of the OII team. His education and past work experience in both nursing and biochemistry greatly influences his work today – and his steadfast commitment to the patients and the science.

Message Presenter