Most pet parents know that probiotics are beneficial to their pets’ health as well as their own. Similarly, prebiotics and postbiotics tend to be perceived as beneficial through support for the pet microbiome. As the category of functional treats, supplements and food continues to evolve, pet parents are doing their own research to learn how to best support their companion animals.
In this webinar, the experts will provide insights into the macro trends influencing the purchasing behaviors of pet parents, including insights into the most requested health support.
The speakers will also take a deep dive into the pet microbiome, how the microbiome interacts with pet health and science-backed ingredients that can support a healthy microbiome for pets.
Register for this webinar today to learn about the pet microbiome and the macro trends influencing the purchasing behaviors of pet parents.
Speakers
Gustavo Zenaide, Global Vice President, Pet & Animal Wellbeing, ADM
Gustavo Zenaide is the Global Vice President of ADM’s Pet & Animal Wellbeing team. He leads the global growth strategy of ADM’s companion animal microbiome portfolio, which includes both B2B and B2C products. He has spent most of his 23-year career in CPG companies across different product categories (including Pet) and different areas of the business from Operations to Innovation and Commercial. He earned his Bachelor’s degree from the University of São Carlos in Industrial Engineering and studied Business at the University of Warwick in the UK and IMD in Switzerland. He specializes in leading global teams to commercialize new products, grow through innovation and acquisition, work closely with customers to develop new products and expand ADM’s companion animal microbiome business to elevated growth targets.
Message Presenter
Dr. Zoe Marshall-Jones, PhD, Director, Global Creation, Design & Development, Pet & Animal Wellbeing, ADM
Zoe Marshall-Jones is the Director of Creation, Design & Development for ADM’s Pet & Animal Wellbeing segment. She has more than 20 years’ experience in R&D, specializing in digestive and oral health and the microbiome. She is well-versed in pet health and the global companion animal sector. A microbiologist by background, Zoe earned her PhD in Microbiology and Molecular Genetics from the University of Liverpool. Since moving to the world of commercial product development, Zoe has contributed to a diverse range of innovations worldwide. She specializes in developing science-based, market-driven formulations, bringing novel concepts to commercialization and demystifying microbiome analytics to customers seeking to add functionality to their products.
Message Presenter
Dr. Sophie Nixon, PhD, MRCVS, Global Head of Research, Pet & Animal Wellbeing, ADM
Sophie Nixon leads the global research efforts for ADM’s Pet & Animal Wellbeing division where she coordinates research projects that range from product development through to clinical studies. Sophie graduated from the University of Liverpool where she studied Veterinary Medicine, followed by a period as a veterinary clinician in general practice in the UK. Having always been interested in research, Sophie left clinical practice to complete a DPhil (PhD) at the University of Oxford where she studied brain development in humans and animals. Sophie maintains a position as a Member of the Royal College of Veterinary Surgeons (MRCVS) in the UK and specializes in the design, implementation and publication of clinical research in cats and dogs. For Sophie, one of the highlights of her role is the interpretation of clinical data and the opportunity to discuss clinical outcomes with customers seeking to understand the science that supports ADM’s microbiome portfolio.
Message Presenter
Caitlin Donohue, Global Director, Marketing & Business Development, Pet & Animal Wellbeing, ADM
Caitlin Donohue leads the strategy and marketing efforts for ADM’s microbiome portfolio specific to the Pet & Animal Wellbeing division. She has spent the last decade working in marketing, strategy and business development functions covering a variety of food and feed products in both B2B and B2C segments. Her academic background includes a Bachelor’s degree from the University of Wisconsin – Whitewater in Corporate & Health Communication where she studied marketing, communication, biology, health and nutrition. Caitlin enjoys contributing to the ever-evolving microbiome marketplace and specializes in demystifying ingredients — like on-trend prebiotics, probiotics, postbiotics and enzymes — so that they can be applied to innovative formats consumers enjoy. She finds it rewarding to bring ingredients that support health and wellness to people and their pets — including her own.
Message PresenterWho Should Attend?
This webinar will appeal to professionals in the following fields of the functional nutrition and supplement industry:
- Research and development
- Marketing
- Product development
- Innovation
- Business development
- Purchasing
- Procurement
What You Will Learn
Attendees will learn about:
- An overview of the microbiome
- The association between the microbiome and specific health outcomes
- Science-backed ingredients that support pets’ wellness
- Market trends influencing pet parent purchasing behaviors of microbiome-supporting products
Xtalks Partner
ADM
ADM unlocks the power of nature to enrich the quality of life. We’re a premier global human and animal nutrition company, delivering solutions today with an eye to the future. We’re blazing new trails in health and well-being as our scientists develop groundbreaking products to support healthier living. We’re a cutting-edge innovator leading the way to a new future of plant-based consumer and industrial solutions to replace petroleum-based products. We’re an unmatched agricultural supply chain manager and processor, providing food security by connecting local needs with global capabilities. And we’re a leader in sustainability, scaling across entire value chains to help decarbonize our industry and safeguard our planet. From the seed of the idea to the outcome of the solution, we give customers an edge in solving the nutritional and sustainability challenges of today and tomorrow. Learn more at www.adm.com.
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