Discover an informative webinar to explore shifting metabolic health trends, uncovering science-backed insights on wellness. The idea of health and what it means to be healthy has evolved significantly over the years. What was once assessed through standalone measurements is increasingly being viewed from a holistic outlook. Metabolic health, which is comprised of five key health markers, offers a comprehensive look at an individual’s overall health state and, because of this, is proving to be a better predictor of long-term wellness.
One-quarter of the world’s population is affected by suboptimal metabolic health according to the medical journal Nutrients, and the World Health Organization reports nearly 2 billion people worldwide being overweight. While lifestyle factors such as diet and exercise are essential to good metabolic health, changing how people live and eat can prove challenging. This is why many consumers are turning to science-backed supplement solutions to help aid them on their wellness journey. This highlights the opportunity for companies in the nutritional and dietary supplemental space to design innovative solutions that address the various aspects of metabolic health.
While historically weight has been viewed as the key indicator of health, it is now known as the only piece of the larger wellness puzzle. To get a more complete picture, people must consider the additional markers that make up their metabolic fitness. Since metabolic health covers a broad range of factors beyond weight management, consumers want products they believe to be effective, backed by science, to meet their specific needs. Specialized products that aim to impact important attributes related to proper physiological and metabolic function are in demand.
How concerned are consumers with the various areas of metabolic health? What solutions are they seeking? What actions are they taking?
Join this webinar to learn about trends in metabolic health and formulating products that incorporate science-backed microbiome solutions and functional botanical ingredients.
Dr. Vineetha Vijayakumar, PhD, MSc, Head of Medical Affairs Health & Wellness, Human Nutrition, ADM
Vineetha Vijayakumar is a leader of clinical research for ADM Health and Wellness from the company’s London, UK location. Her expertise includes research in immune health, mood, skin health and weight management, with a heavy concentration in metabolic health and vaccine clinical research. Vineetha’s work with ADM includes authoring scientific publications and reviews, participating in scientific conferences, educating healthcare providers and contributing to evidence-based decision making for the business.
Her accomplishments include the European Marie Curie fellowship award for her PhD in Cancer Cell Biology from King’s College London. She holds a BSc (Hons) and MSc (Hons) in Molecular Biology from École Normale Supérieure de Lyon in France and has more than seven years of postdoctoral experience in neurodevelopment from the Institute of Psychiatry, Psychology and Neuroscience at King’s College London.
Dr. Aouatef Bellamine, PhD, Global Scientific Marketing Director, Health & Wellness, ADM
Aouatef Bellamine has more than 25 years of experience in research and development (R&D) in the areas of endocrine/metabolic health, virology, anti-psychotics and nutrition in both academia and the pharma biotech industry. Her most recent work has been in nutrition innovation and clinical development for dietary supplements, with 10 years spent at Lonza Group and the past two years with ADM. Her unique role as Scientific Marketing Director at ADM bridges the company’s clinical research efforts with innovative product development in Health and Wellness.
Aouatef earned her PhD in Toxicology with honors at Sorbonne University in Paris and is the Author of more than 35 peer-reviewed articles and 10 patents. She is a member of the American Association for the Advancement of Science, the American Society of Biochemistry and Molecular Biology, the American Society of Nutrition, the Council for Responsible Nutrition, the American Diabetes Association and the Society of Toxicology.
Paula Limena, Vice President of Global Marketing, Health & Wellness, ADM
Paula Limena leads ADM’s marketing efforts in the Health and Wellness division, overseeing a portfolio of microbiome solutions, functional botanicals and natural health and nutrition ingredients for applications in dietary supplements, food and beverage, pet and animal health products. Her 20-year career in marketing spans both B2B and B2C segments, where she has specialized in uncovering whitespaces through the power of trends and consumer insights, deploying successful product innovation ideation and go-to-market strategies.
Paula earned her degree in Marketing from New York University and attended Parsons School of Design with a specialization in Psychoanalysis. She is the Author of the book The Millennial Mind, which reflects how this powerful generation’s thought machine will reshape our world.
Who Should Attend?
This webinar will appeal to professionals in the following fields of the functional nutrition and supplement industry:
- Research and development
- Product development
- Business development
What You Will Learn
Attendees will gain insights into:
- Defining metabolic health: the specific indicators of metabolic health and their keen importance to well-being
- Key consumer behaviors and trends for metabolic health solutions
- Science-backed ingredients for dietary supplement solutions targeted to support the various aspects of metabolic health
ADM unlocks the power of nature to enrich the quality of life. We’re a premier global human and animal nutrition company, delivering solutions today with an eye to the future. We’re blazing new trails in health and well-being as our scientists develop groundbreaking products to support healthier living. We’re a cutting-edge innovator leading the way to a new future of plant-based consumer and industrial solutions to replace petroleum-based products. We’re an unmatched agricultural supply chain manager and processor, providing food security by connecting local needs with global capabilities. And we’re a leader in sustainability, scaling across entire value chains to help decarbonize our industry and safeguard our planet. From the seed of the idea to the outcome of the solution, we give customers an edge in solving the nutritional and sustainability challenges of today and tomorrow. Learn more at www.adm.com.