Recruiting the right patients for clinical trials is always a challenge, especially when those patients are under the radar, underdiagnosed or difficult to engage due to cultural barriers. This is especially true in therapeutic areas like women’s health and mental health, where patients may not even be aware of their diagnosis or recognize symptoms as treatable conditions.
In this webinar, the featured speakers will explore how tailored messaging, strategic platform selection and dedicated patient support can turn invisible populations into active participants across borders, protocols and patient profiles. Drawing on recent real-world evidence studies from three countries, this session will examine how cultural context, ad format and human connection influence recruitment success at scale.
Register for this webinar to learn patient recruitment strategies that blend data, design and digital outreach to reach underrepresented populations.
Speakers
Dr. Tobias Kruse, Managing Director of Europe, SubjectWell
Dr. Tobias Kruse is the Managing Director of Europe at SubjectWell. He is the Founder and former CEO of Trials24, a company that supported biotech and pharmaceutical companies, as well as CROs, in accelerating patient recruitment. Trials24 was acquired by SubjectWell in September 2024.
Before founding Trials24, Tobias co-founded ImevaX, a biotech company focused on vaccine development, where he developed and executed the out-of-site databases patient recruitment strategy.
Tobias earned his PhD in Molecular Biotechnology from the Technical University of Munich, where he developed a vaccine against Helicobacter pylori. He holds numerous patents and has published papers in journals such as Nature and EMBO.
Message Presenter
Dr. Matthias Roos, Director of Scientific Affairs, SubjectWell
With a PhD in Biophysics (summa cum laude) and being a former Postdoctoral Fellow at MIT focused on virus surface proteins, Dr. Matthias Roos has authored over 15 scientific publications in soft-matter physics and biophysics, earning more than 650 citations and receiving the prestigious Ernst Award from the German Chemical Society. After a fellowship at the German National Academy of Sciences Leopoldina, he transitioned from academia to business with roles at McKinsey & Company and Climedo Health, a clinical trial technology startup, before he joined SubjectWell in 2025. Matthias now combines his scientific and business expertise to achieve lasting impact in the field of clinical trial patient recruitment.
Message Presenter
(Moderator) Suzanne Harris, SVP, Marketing, SubjectWell
Suzanne Harris leads SubjectWell’s patient marketing and corporate marketing and communications teams with more than 25 years of marketing experience underpinned by 20 years as a patient advocate. At the helm of SubjectWell’s growth initiatives, she brings both strategic marketing expertise and a deeply personal commitment to patient-centric healthcare solutions.
Suzanne’s professional drive is deeply informed by personal experience: advocating for her children born with eosinophilic esophagitis and later navigating her own Ehlers‑Danlos Syndrome journey. These challenges made her realize the power of patient voice in transforming healthcare—from policy change to clinical trial design.
Message PresenterWho Should Attend?
This webinar will appeal to those working in the following areas or having the following job titles:
- Heads of Clinical Operations/VPs and Directors of Clinical Development
- Clinical Trial Managers/Patient Recruitment Leads
- R&D and Scientific Affairs Executives/Biostatisticians and Medical Directors
- Digital Health and Clinical Innovation Leaders
- Biotech and pharma/mid-to-large pharmaceutical companies
- Emerging and mid-sized biotech firms/Clinical Research Organizations (CROs)
- Patient recruitment vendors and technology platforms
- Life science consultancies focused on trial acceleration
What You Will Learn
Attendees will learn:
- Which digital platforms and ad formats deliver the strongest results in global trials, and how does cost effectiveness vary by country
- How omnichannel strategies that blend data, services and tech with personal outreach improve referral-to-consent rates
- Why visibility into real-time data empowers sponsors and CROs to optimize recruitment, even for highly specific criteria
- How to apply these strategies to studies, regardless of the criteria, and bring data transparency and accountability to recruitment programs
Xtalks Partner
SubjectWell
SubjectWell partners with sponsors, CROs, sites, and site networks to transform patient recruitment. Powered by the most comprehensive, patient-centric technology platform and a growing Patient Network of 13 million+, SubjectWell delivers clinically trained, multilingual patient and site companions across 8,800+ sites, with global recruiting capabilities across 600+ indications. Combined with the industry’s most extensive digital media network and services that reduce site burden, SubjectWell addresses the biggest challenges in patient recruitment and clinical development. To learn more, visit www.subjectwell.com or email us at [email protected].
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