Patients don’t say “no” because they’re unwilling to enroll in a clinical study. They say “no” because clinical trials haven’t been made easy, clear or personally meaningful to say “yes.” Every decision to join (or avoid) a clinical trial is shaped by a web of micro-barriers: confusion, fear, overload and inertia. This presentation reframes the enrollment problem through the lens of choice architecture and patient activation, two behavioral science frameworks that reveal why good trials fail to earn patient participation.
The featured speakers will explore how applying the science of choice, including framing, defaults, simplification and social proof, can reshape the way trials are offered, perceived and accepted. Combined with patient activation strategies that boost confidence, comprehension and agency, this approach offers a replicable way to design trial experiences that work with human decision-making, not against it.
Drawing on evidence from real-world trials and behavioral health programs, this session will offer a practical roadmap for transforming a patient’s “no” into an informed and empowered “yes.” It’s not about persuading harder, it’s about designing smarter.
Register for this webinar to learn patient recruitment strategies that reduce friction and improve trial participation.
Speakers
Who Should Attend?
This webinar will appeal to senior professionals from pharma & biotech companies, and CROs working within:
- Clinical Operations
- Study Management
- Patient Recruitment
- Study Leads
What You Will Learn
Attendees will learn how to:
- Diagnose hidden choice barriers that undermine recruitment
- Apply proven behavioral science to improve trial messaging and design
- Increase enrollment among low-activation patients by tailoring support to their readiness level
- Integrate decision support tools and personalized journeys that convert hesitation into engagement
Xtalks Partner
Jumo Health
Jumo Health is a Patient Experience Organization purpose-built to address the emotional, cognitive, and social barriers patients face when choosing whether to participate in clinical trials. We combine behavioral science, health literacy, and human-centered design to create an engagement system that reduces friction, eliminates fear, and builds trust, especially for complex studies with high decision investments. From first impression to last follow-up, we empower patients with the clarity, confidence, and support needed to enroll and stay actively engaged.
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