In today’s fast-paced market, success isn’t just about moving fast; it’s about moving together. Launch excellence depends on early alignment across medical affairs, commercial, market access and compliance, with an agile mindset that carries development through commercialization. This webinar explores how teams can connect early and often to make smarter decisions, stay compliant and improve patient outcomes.
As therapies grow more complex, from precision medicine and rare disease to cell and gene therapy, leaner teams and tighter timelines make cross-functional collaboration non-negotiable. When teams connect early and often, they make smarter decisions, stay compliant, and ultimately improve patient outcomes.
The featured panel of compliance, medical and commercial leaders shares how alignment drives innovative and compliant launch strategies. Through real-world examples, attendees will see how shared, AI-driven insights can help both medical and commercial teams understand real-world treatment patterns, surface the right evidence early, anticipate HCP needs and coordinate actions that build trust with HCPs, patients and caregivers.
The webinar will also explore when and how outsourced, integrated medical and commercial support can add specialized expertise, helping teams address market access challenges and increasing payer scrutiny with a consistent, compliant approach.
Register for this webinar to learn launch strategies that strengthen medical affairs and commercial alignment, support compliant customer engagement and improve launch readiness.
Speakers
Laura Heyduk, Head of Global Compliance, KalVista Pharmaceuticals
Laura Heyduk is the Vice President and Head of Global Compliance at KalVista Pharmaceuticals, where she leads the company’s global compliance and ethics strategy. She has more than 20 years of experience in the life sciences industry, with deep expertise in US and international healthcare compliance, risk management and compliance program design.
Prior to joining KalVista, Laura spent six years at Biogen in senior leadership roles, including Head of US Compliance and Global Compliance Strategy Lead, advising executive leadership on complex, global initiatives. She also held compliance leadership roles at Insulet and Shire. Laura began her career in the pharmaceutical industry in clinical and medical affairs, initially supporting and later overseeing operations, which gives her a unique, end‑to‑end perspective on compliance risk across the product lifecycle.
Message Presenter
Kirsten Duncan, PharmD, Vice President, Head of Medical Affairs, Nuvalent
Kirsten is an award-winning Medical Affairs Leader with more than 25 years of experience across biopharma, with a focus on oncology strategy and stakeholder engagement. Kirsten joined Nuvalent in 2024 and currently serves as the Vice President of Medical Affairs and is a member of the Leadership Team. Passionate about mentoring and inspiring others, Kirsten has served as a Healthcare Businesswomen’s Association Leader and a TEDx speaker.
Prior to joining Nuvalent, Kirsten spent more than five years at Pfizer, most recently as the Director of Thoracic Oncology, where she led global medical affairs strategy across the lung cancer franchise. Prior to Pfizer, Kirsten served as the Director of Healthcare and Life Sciences at Arivale. Before that, she spent over six years at Percolation Communications, where she built a Medical Affairs department and led strategic consulting and communications initiatives supporting product launches and go-to-market strategies. Earlier in her career, Kirsten was the Founder and Principal at Duncan Communications, a strategic consulting firm focused on supporting pharmaceutical and biotechnology companies. Kirsten earned her PharmD from the University of California, San Francisco.
Message Presenter
Brian O'Donnell, President, Commercial, Amplity
With over 25 years’ pharma experience, Brian oversees the portfolio of US contract sales teams and other sales services. He is a Strategic Advisor to clients and is responsible for developing, building + executing Amplity’s full range of deployment strategies, including blended sales models, precision medicine experts and market access + reimbursement teams. Brian is passionate about people, patients, providers, partners + the outstanding colleagues who deliver winning programs that ultimately serve the patients who rely on the therapies we represent.
Message PresenterWho Should Attend?
This webinar will appeal to:
- Medical Affairs Leaders and teams
- Commercial Strategy and Operations professionals
- Pharma Executives
- Compliance and Regulatory professionals
- Market Access and Development professionals
What You Will Learn
Attendees will:
- Discover how early collaboration and coordination across medical and commercial teams elevate launches and improve patient outcomes
- Use AI and data sharing to uncover trends, anticipate HCP needs and create patient-centered messaging and strategies
- Enhance agility and spark innovation by outsourcing medical and commercial teams to strengthen the launch playbook
- Learn about new compliant strategies that align functions, enhance customer engagement, build trust, break down silos and drive successful launches
Xtalks Partner
Amplity
Pharma At Its Best: Quicker. Better. Nicer
We are your full-service go-to partners delivering both flexible and specialized medical and commercial services. No matter where you are in the lifecycle of your drug, we scale with ease to maximize resources and improve impact. Our people-driven, tech-enabled DNA fuels everything we do.
Our dedicated, caring, high-touch business and therapeutic professionals are known for—accelerating approval and adoption with global clinical and medical teams, scaling commercial teams for launch and lifecycle management, and using AnswerY™ to turn real doctor-patient conversations and paid claims knowledge into insights you can act on. We also create clear, impactful medical communications and omnichannel marketing and provide expert-led training that helps teams and individuals perform at their best.
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