From Insight to Impact: Delivering Trials Patients Want to Join

Discover how IQVIA’s engagement strategies are based on what patient’s value and what sponsors need.

In today’s competitive clinical research environment, patient recruitment and retention remain persistent challenges. This webinar will explore how IQVIA is redefining patient engagement through specialized operational models that are data-driven, insight-informed and designed to deliver measurable impact. By integrating digital innovation, behavioral science and cross-functional collaboration, IQVIA is building a new standard for how sponsors and sites connect with patients before, during and beyond the trial.

Attendees will gain a first-hand look at how IQVIA’s end-to-end engagement ecosystem supports representative patient populations through tailored solutions such as Study Hub, digital toolkits, gamification and remote Registered Dietitians. These tools are not standalone features, they are strategically orchestrated to create a seamless, accessible and inclusive experience that meets patients where they are. Real-world case studies across obesity and other therapeutic areas will illustrate how these models have improved recruitment timelines, enhanced retention, direct-to-patient campaigns and elevated the overall patient experience.

The session will also highlight how IQVIA leverages its wealth of data and knowledge within patient insights gathered through surveys, interviews and social listening to inform content development, diversity strategies and engagement design. This proactive approach ensures that every touchpoint is relevant, respectful and responsive and addresses the patient’s greatest motivators to stay on trial. Additionally, the speakers will share a fully integrated analytics framework that maps engagement behaviors to predict patient outcomes, enabling smarter, more personalized interventions.

Whether focused on patient insights, engagement, recruitment or retention, this webinar will provide actionable strategies to enhance recruitment and retention while delivering a more human-centered trial experience.

Join this webinar to discover how IQVIA is delivering on patient-centricity with recruitment strategies that expand reach, improve representativeness and accelerate enrollment.

Speakers

(Moderator) Antonia Cardew, Global Head of Delivery, Patient Recruitment and Enablement, IQVIA

As Head of Delivery for Patient Recruitment and Enablement, Antonia Cardew leads a team of Patient Recruitment Leads and specialist functions to manage and oversee the delivery of patient engagement strategies for clinical trials, including direct-to-patient outreach, site support materials and patient websites. Antonia has more than 14 years’ experience working in the medical communications and clinical trials industries, 12 of which were spent at IQVIA.

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Sue Harris, Global Head & Director of Content Development for Patient Recruitment & Enablement, IQVIA

Sue Harris PhD, is Global Head of Content Development for Patient Recruitment & Enablement at IQVIA. With over 30 years in the drug development industry and 17 years in medical and patient communications, she leads a global team creating inclusive, insight-driven materials that enhance patient experience in clinical trials. Holding a PhD in Oncology Drug Development and an MSc in Science Communication, Sue leads the delivery of content that is informed by patient insights, diverse perspectives, and therapeutic expertise.

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Stephanie Galarza, Associate Director Patient Recruitment, IQVIA

Stephanie Galarza is a clinical research leader with over a decade of experience in patient recruitment and trial optimization. At IQVIA, she leads a team focused on improving patient recruitment and retention strategies, aligning operational execution with strategic goals across global studies. Known for her holistic approach, Stephanie integrates data-driven insights with patient-centered practices to enhance engagement and retention throughout the clinical trial journey. Her background includes leadership roles at Clariness GmbH and ICON plc, with expertise in digital recruitment, feasibility, and cross-functional collaboration. She holds a Master’s in Clinical Research Administration from George Washington University and a BS in Nutrition from NYU.

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Jessica Jones, Director Strategic Technology Delivery, IQVIA

Jessica Jones is a solutions-oriented innovator with more than 19 years of combined experience in clinical research and technology development and delivery across pharmaceutical, public health and academia research sectors, including 12 years at IQVIA. As Head of Digital Patient Engagement, Jessica leads a team of innovators focused on delivering custom tech-enabled strategies to help drive successful patient recruitment, engagement and retention outcomes.

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