Inclusive Research Starts Locally: Improving Trial Readiness Through Community‑Based Models

Clinical research is evolving, driven by a growing recognition that meaningful community engagement is essential for equitable, efficient trials and strong study outcomes. Today’s leading organizations are shifting from transactional site activation models to relationship‑based approaches rooted in trust, representation and deep local presence. This webinar explores how inclusive research can be advanced through community partnership models that improve access, build trust and support stronger enrollment and retention.

Drawing from real-world implementation of community-rooted research models, the featured speakers will discuss lessons learned from deploying localized engagement strategies, including mobile research units, community-site networks and culturally aligned partnerships. They’ll highlight how these approaches strengthen participation by reducing patient burden, creating pathways for historically underrepresented communities and aligning study designs with the lived realities of the populations they aim to serve.

The conversation will also spotlight emerging frameworks, such as Reflections Collective, that bring together sponsors and partners to drive conversation and change in research around lived patient experiences, ethical community partnerships and sustainable impact. Speakers will examine the tangible outcomes these models produce: improved enrollment, stronger retention and better patient engagement. They will also address the strategic considerations sponsors and research leaders must evaluate when integrating community‑based methodologies across therapeutic areas.

Beyond operational insights, the discussion will explore the broader industry shift toward inclusive innovation: how cross-sector collaboration, patient-informed development practices and intentional engagement can reshape the future of clinical research. Attendees will walk away with both a strategic perspective and actionable guidance for strengthening community trust, expanding access and advancing health equity through locally activated research.

Register for this webinar to learn how inclusive research can be strengthened through community partnership models.

Speakers

Dr. Lovie Negrin, APRN, FPN, AGACNP, CEO, Randomize Now

Dr. Lovie Negrin is the Founder & Chief Executive Officer of Randomize Now Research Centers and a pioneering advocate for increasing medical research participation among underrepresented communities. Her unwavering commitment to research and patient advocacy is evident in her efforts to educate these communities and ensure access to groundbreaking therapies. Under her leadership, Randomize Now has expanded to five integrated research clinics within medical offices, features eight Physicians serving as Principal Investigators across six therapeutic areas, and includes an independent practice in College Park, Georgia.

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Dr. Lovie’s journey began in the biomedical laboratories at Valdosta State University, where she graduated magna cum laude with a Bachelor’s degree in Biology. She received numerous recognitions for her bench research at VSU, where her surgical studies on hamsters helped shape early insights into medications for sleep cycles. In 2009, Dr. Lovie was awarded the Botanical Society Award for her contributions to the botany lab at VSU, where she studied the behaviors of various plant species. These experiences fueled her decision to pursue a second Bachelor’s degree in Nursing at Kennesaw State University, where she aimed to combine her passion for science with patient care, ultimately becoming an Intensive Care Nurse at Grady Hospital. In 2012, she began her career in clinical research at Emory School of Medicine, where she led the Emergency Neurosciences Lab to numerous nationwide patient enrollment successes during her nine-year tenure. In 2021, Dr. Lovie pursued entrepreneurship to make a greater impact in the research industry, launching Randomize Now’s corporate office within a private practice in Peachtree City, Georgia.

Holding dual Master’s degrees as a Family and Acute Care Nurse Practitioner and a Doctor of Nursing Practice from the University of South Alabama, Dr. Lovie is also a proud member of Delta Sigma Theta Sorority, Inc., and the American Nurses Association. She is a 2025 graduate of both the Atlanta Business League’s Bridge and Next Level entrepreneurship programs, a 2025 ABL Businesswoman to Watch honoree and a 2025 ABL Businesswoman of the Year. She is steadfast in her mission to enhance healthcare access for marginalized communities. This commitment solidifies her legacy as a transformative leader in clinical research and the visionary behind one of the most sustainable research networks in the industry.

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Jeff Huntsman, Chief Commercial Officer, EmVenio Clinical Research

Jeff Huntsman is the Chief Commercial Officer, responsible for commercial strategy and revenue. Mr. Huntsman joined EmVenio in 2024 with over 30 years of experience guiding global commercial teams in clinical development and regulatory spaces.

Mr. Huntsman previously led a consulting firm and held Chief Commercial Officer roles at Citeline, ConnectiveRx, Parexel and LIQUENT, in addition to serving in executive leadership positions at several other organizations. Mr. Huntsman earned a BS in Marketing and Political Science from Ball State University in Muncie, Indiana.

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Victoria DiBiaso, Vice President, Global Head Patient Informed Development & Health Value Translation, Sanofi

Bio coming soon

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