Webinar Preview
In today’s healthcare market, life sciences organizations must continuously optimize brand performance to stay ahead. However, with two-thirds of drug launches failing to meet expectations due to limited market access, inadequate understanding of market and customer needs and poor product differentiation, the stakes are incredibly high.
In this insightful webinar, the expert speakers will share proven strategies and innovative tools to enhance brand success in the competitive healthcare landscape. Attendees will benefit from learning how to harness real-world data and advanced analytics to drive market growth, prioritize customer opportunities and demonstrate differentiated value.
By leveraging the industry’s largest primary source longitudinal patient dataset, commercial and market access teams can look across the entire continuum of care and gain unmatched insights into provider activity and brand performance. These insights enable commercial teams to identify market opportunities, enhance engagement with healthcare providers and demonstrate the unique value of their brands.
The speakers will also introduce Provider Market Insights, a cutting-edge SaaS solution designed to revolutionize brand strategy and patient access. This solution empowers users to understand the influence of individual and organized providers, prioritize customer and market opportunities and optimize commercial investments at both the brand and portfolio levels. Additionally, it helps brand teams deliver tailored customer messaging and unique value propositions that deeply resonate with target markets.
Register for this webinar today to gain insights about leveraging real-world data, advanced analytics and innovative SaaS solutions to enhance brand performance and market access.
Speakers
Mark Rodgers, AVP, Commercial Analytics, Inovalon
Mark Rodgers leads the growth and delivery of Inovalon’s data-driven offerings in the life sciences commercial sector. Mark has over a decade of experience in biopharmaceutical commercialization, developing analytics platforms and products that enable life sciences organizations to effectively examine population health, identify market opportunities, demonstrate therapeutic value and optimize patient access and affordability.
Prior to joining Inovalon, Mark was a practice leader within Deloitte’s Life Sciences Commercial & Market Access business service area and was responsible for sales, delivery and go-to-market strategy for a high-growth consulting portfolio.
Alex O’Brien, Director, Product Management, Inovalon
Alex O’Brien leads Product Management for Commercial Analytics at Inovalon. She has successfully launched over seven distinct products for life sciences organizations, focusing on solving challenges faced by commercial teams. Alex’s expertise includes product strategy, customer understanding and building strong sales relationships. She tailors products to meet the specific needs of her clients using customer feedback and market research to drive innovation.
Outside of her role at Inovalon, Alex advocates for social justice and the empowerment of women in technology. A UC Berkeley alumna, she promotes diversity and inclusion within the industry. She is also committed to addressing social drivers of health through community-focused initiatives and volunteer work.
Who Should Attend?
This webinar will appeal to Vice Presidents, Directors, Managers and other professionals at life sciences companies in the following fields:
- Marketing
- Sales/sales operations
- Market access
- Commercial operations
- Analytics
- Data science
What You Will Learn
Attendees will learn about:
- How to generate targeted and actionable market insights to enhance brand performance and competitor differentiation
- How social risk factors impact patient health and treatment access and learn about strategies to address these barriers effectively
- Provider management of patient populations to craft compelling value messages and improve competitive positioning
- Advanced analytics to identify and engage with high-value healthcare providers, driving better health outcomes and market growth
Xtalks Partner
Inovalon
Inovalon is a leading provider of cloud-based SaaS solutions empowering data-driven healthcare. The Inovalon ONE® Platform brings together national-scale connectivity, real-time primary source data access, and advanced analytics to enable improved clinical outcomes and economics across the healthcare ecosystem. From payers and providers to pharmacy organizations and life sciences companies, anyone in healthcare can benefit from the powerful capabilities of the Inovalon ONE Platform. https://www.inovalon.com/
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