Transform Customer Engagement with NextGen Above-Brand Capabilities

Life Sciences, Commercialization & HEOR,
  • Tuesday, March 19, 2024

Discover an innovative webinar exploring real-world data analytics in life sciences initiatives, engaging with stakeholders effectively and demonstrating differentiated value in shifting healthcare landscapes. As the healthcare ecosystem continues to shift its focus from volume to value, life sciences organizations are uniquely positioned to advance healthcare quality and outcomes by demonstrating the benefits their medicines bring to customers across the ecosystem.

By combining the industry’s largest primary source claims dataset — Inovalon real-world data — with innovative analytics strategies, life sciences organizations can better understand patient populations across clinical, economic and social risk factors and effectively partner with payers and providers to improve population health outcomes via above-brand initiatives.

Join Mark Rodgers, Associate Vice President of Commercial Analytics, Inovalon, as he shares strategies and tools to meaningfully engage with customers above the brand, identify opportunities to improve health outcomes and demonstrate differentiated value. 


Mark Rodgers, Inovalon

Mark Rodgers, AVP, Commercial Analytics, Inovalon

Mark Rodgers is AVP, Commercial Analytics and leads the growth and delivery of Inovalon’s data-driven offerings in the life sciences commercial sector. A lifelong data enthusiast who is inspired by the endless possibilities of science and medicine, Mark’s career has focused on driving commercial innovation and improving patient access by harnessing the power of data and technology.

Prior to joining Inovalon, Mark was a practice leader within Deloitte’s life sciences commercial and market access business service area and was responsible for sales, delivery and go-to-market strategy for a high-growth consulting portfolio. During his time at Deloitte, Mark partnered with the nation’s leading life sciences organizations and developed innovative digital capabilities to examine population health, identify market opportunities, demonstrate therapeutic value and optimize access and affordability.

Before joining Deloitte, Mark worked at KPMG, where he advised life sciences organizations on customer strategy and developed analytical solutions to improve customer performance. Prior to KPMG, Mark worked at SafeGuard Services, where he was responsible for the design and development of advanced analytical solutions to detect fraud and abuse for the Centers for Medicare & Medicaid Services.

Mark holds a Bachelor of Arts in Economics with a minor in mathematics from Boston College.

Message Presenter

Who Should Attend?

This webinar will appeal to Vice Presidents, Directors, Managers and other professionals with commercial analytics titles in the following fields:

  • Support services
  • Forecasting
  • Commercial analytics
  • Market insights
  • Observational research
  • Market research
  • Market access
  • Data science
  • Digital marketing
  • Marketing

What You Will Learn

Attendees will gain insights into:

  • How commercial teams are investing in above-brand strategies and capabilities to better engage with payers and providers
  • How real-world data can be effectively harnessed to identify targeted opportunities for above-brand engagement, demonstrate differentiated value and highlight the impact of societal determinants of health (SDOH) on patient health

Xtalks Partner


Inovalon is a leading provider of cloud-based SaaS solutions empowering data-driven healthcare. The Inovalon ONE® Platform brings together national-scale connectivity, real-time primary source data access, and advanced analytics to enable improved clinical outcomes and economics across the healthcare ecosystem. From payers and providers to pharmacy organizations and life sciences companies, anyone in healthcare can benefit from the powerful capabilities of the Inovalon ONE Platform.

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