Join this second installment of the three-part series, “Patient Recruitment Strategies: Using AI to Engage the Unreachable 95%,” to explore how data, artificial intelligence (AI) and digital community strategies are revolutionizing patient recruitment.
This session will examine innovative approaches that leverage AI to enhance patient recruitment processes, making engagement the primary method of recruitment. Discover how advanced technologies and community-driven initiatives can help bridge the gap to reach and engage with patients who were previously unreachable.
Learn from industry experts about the latest trends and practical applications of AI in healthcare, and how these tools can significantly improve recruitment efficiency, patient diversity and overall engagement. This webinar is essential for anyone seeking to understand the future of patient recruitment and how to effectively harness digital and AI-driven strategies to access and connect with the uncontactable 95%.
3-part webinar series: Recruitment Reimagined: Engaging Patients for Tomorrow
- Part 1: Patients First: Revolutionizing Patient Recruitment in a Dynamic Landscape
- Part 2: Register below
- Part 3: Enhancing Patient Recruitment in Clinical Research: A Personalized and Engaged Journey
Register now for the webinar on August 20th at 11am EST and gain valuable insights into leveraging AI, data and digital strategies for effective patient recruitment.
- AI ,
- AI in Healthcare ,
- AI Technology ,
- Artificial Intelligence ,
- Clinical Research ,
- Clinical Trial Recruitment ,
- CRO ,
- Data Analytics ,
- Digital Clinical Trials ,
- Digital Technologies ,
- Drug Development ,
- Other Software ,
- Patient Access ,
- Patient Diversity ,
- Patient Engagement ,
- Patient Enrollment ,
- Patient Participation ,
- Patient Recruitment
Speakers
Altair Silva, Executive Director, Head of LOCATE, PPD Clinical Research Business, Thermo Fisher Scientific
Altair Silva is an Executive Director and Head of LOCATE at PPD Clinical Research Business, Thermo Fisher Scientific, where he is also part of the Patient First Digital solutions leadership team. A strategic leader with over 15 years of experience at the forefront of patient recruitment and retention, Altair has a proven record of leading high-performing teams to develop and execute strategic initiatives that enhance efficiency and accelerate enrollment in Phase I-IV clinical trials.
Adept at fostering collaboration across functional areas and promoting innovation to achieve business objectives, Altair is passionate about promoting diversity and inclusivity within clinical research. He specializes in devising tailored strategies to overcome enrollment challenges and address the inequality in diverse population representation in clinical trials.
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Altair holds a Bachelor of Science degree in Marketing from the University of Massachusetts, Boston.
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Sarah Rudolph, Vice President, Head of Data Capabilities, PPD Clinical Research Business, Thermo Fisher Scientific
Sarah leads PPD’s data strategy, data governance and data platforms and architecture.
Sarah most recently served as Senior Director, Data Science & Digital Health in the R&D organization at Johnson & Johnson, where she built and scaled a team dedicated to enhancing clinical trial design and execution through AI, real-world evidence and advanced analytics.
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With a passion for leveraging data-driven innovation to improve patient outcomes, Sarah brings over two decades of experience in data strategy, acquisition, governance and analytics. Before J&J, she held a leadership role at ConcertAI. Sarah also spent 15 years at IQVIA, where she held various roles in real-world evidence, product strategy and post-merger integration. She has an MBA from the University of Chicago Booth School of Business and a BA in Politics from Mount Holyoke College.
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Who Should Attend?
This webinar is designed for professionals and stakeholders involved in the clinical research industry, including:
- Clinical research leaders, and other professionals involved in the planning, execution and management of clinical trials
- Professionals involved in patient recruitment and retention strategies, including those working in patient recruitment agencies, patient advocacy groups and clinical trial marketing
- Creative agencies
- Patients
- Investigators/Site Coordinators and site personnel responsible for patient recruitment and engagement at clinical trial sites
What You Will Learn
Attendees will gain insights into:
- AI in Recruitment: How AI can streamline patient recruitment and reach the unreachable
- Data Utilization: Leveraging data analytics for efficient and precise patient targeting
- Digital Engagement: Building and engaging online communities to enhance recruitment
- Emerging Trends: Insights into the latest AI and digital technologies in patient recruitment
Xtalks Partner
The PPD clinical research business of Thermo Fisher Scientific Inc.
The PPD clinical research business of Thermo Fisher Scientific Inc., the world leader in serving science, enables customers to accelerate innovation and increase drug development productivity. Utilizing patient-centered strategies and data analytics, their capabilities cover multiple therapeutic areas and include early development, all phases of clinical development, peri- and post-approval, novel approaches to patient recruitment and investigator sites, and comprehensive laboratory services. Recognized as a global industry leader in accelerating promising medicines from early development through regulatory approval and market access, they serve pharma, biotech, medical device and government organizations with custom-tailored solutions, including full-service partnerships and functional service partnerships. As a strategic partner in clinical development and analytical services, they apply cutting edge technologies, therapeutic expertise and a firm commitment to quality to help customers deliver life-changing therapies.
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