Pfizer and Bracket – How to Apply Patient-Centric Concepts to All Stages of Clinical Trials

Life Sciences, Clinical Trials, Pharmaceutical, Patient Recruitment & Retention, Medical Device, Medical Device Clinical Trials,
  • Tuesday, October 30, 2018

Much of the discussion around patient-centricity today is centered around trial design, which is important and commendable work. Unfortunately, focusing primarily on design overlooks how to instil patient-centric concepts and create a friendly environment in the study once the protocol is finalized.

Let’s move beyond the protocol and unlock the power of your study conduct before, during, and after your trial:

Before: Additional advantages of pre-trial planning

During: Cutting-edge tools and tactics to optimize the patient experience

After: Post-trial gratitude and community relations

Featuring expert speakers from Pfizer and Bracket (a CRF Bracket company), this educational conversation will discuss real-world evidence of how patients react to different engagement tactics.

Topics to be covered include retention impact, gamification, therapeutic areas, patient demographics, localizations, encouragement and gratitude messages, and ROI metrics. 

Examples will be presented to illustrate how Pfizer is committed to giving the patient a voice, and Bracket will demonstrate technology that provides a seamless experience by folding many vendors into one familiar app. It’s great that everyone is talking about patient-centricity, but not everyone is actually doing it. This webinar will provide a roadmap on how to be even more passionate and active in supporting clinical trial patients worldwide.



Melanie Goodwin, Director, Patient Recruitment Programs, Pfizer

Melanie Goodwin is the Director of Patient Recruitment Programs at Pfizer and has been focused on clinical trial enrollment and retention in the pharmaceutical industry for 20 years.  Her recruitment and retention experience spans across sponsor, CRO,  Patient Recruitment agency, and research site, providing a unique and rounded view of the challenges and solutions.  She has developed enrollment and retention strategies for over 200 clinical trials across all study Phases and therapeutic areas.   Melanie holds a B.Sc. and M.Sc from Saint Joseph’s University in Philadelphia, Pennsylvania.

Message Presenter

Jeff Lee, President, Patient Engagement, Bracket (a CRF Bracket company)

Jeff Lee is President, Patient Engagement, at Bracket (a CRF Bracket company). He is responsible for developing and growing mobile technologies that connect and engage patients with clinical research studies worldwide. Jeff began his work in patient engagement in 2010 when he founded mProve Health. He served as the company’s CEO and grew the company globally, guiding it to be successfully acquired by Bracket in 2017. Located outside Washington, D.C., mProve Health was Jeff’s fourth entrepreneurial technology venture. His prior ventures pioneered the mobile engagement work for the American Idol text-to-vote campaign, Barack Obama’s 2008 campaign, and other high profile projects for Fortune 500 companies including Disney, MasterCard, and Exxon Mobil. He started his career as a corporate strategy consultant at Ernst & Young. Today, Bracket’s patient engagement applications are used by 18 of the top 20 pharmaceutical companies, 15,000 clinical research sites in over 60 countries, and they are translated into over 50 languages.

Message Presenter

Who Should Attend?

  • Clinical operations professionals of all levels
  • Patient recruitment and patient experience managers
  • Innovation teams
  • eCOA and patient data groups
  • Site staff

What You Will Learn

Join this webinar to learn about unique approaches to patient-centricity, including:

  • Gamification as an effective tool, especially for pediatrics
  • Technology techniques (e.g. home-based procedures, dosing videos, reminders)
  • Innovative localization tactics (e.g. using manga in Japan)
  • How gratitude cards work and the power of listening to patients

Xtalks Partner


Bracket (a CRF Bracket company), with 9 offices and more than 700 employees worldwide, is a specialty services provider dedicated to helping biopharmaceutical sponsors and contract research organizations increase the power of their clinical research data by leveraging core competencies in Science, Technology, and Service. Bracket eCOA™ is a flexible platform for electronic clinical outcomes assessments. Bracket RTSM™ is a best-in-breed, scalable and configurable clinical IRT solution for the life sciences industry. Bracket Rater Training and Quality Assurance improve outcomes through customized training and quality assurance programs. Learn more about Bracket at

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