Artificial intelligence (AI) is creating new opportunities across clinical development, from improving trial planning and execution to generating faster, more meaningful insights. As organizations continue to explore its potential, the focus is shifting from experimentation to practical implementation. The question is no longer whether AI can support clinical development, but how to use it in a way that is trusted, scalable and aligned with the realities of clinical operations.
This webinar will discuss how organizations can build a strong foundation for AI adoption through effective governance, operational readiness and high-quality data. It explores what it takes to move AI from isolated use cases to broader implementation while balancing innovation with accountability and regulatory expectations.
Trust is at the center of every successful AI strategy. Confidence in data quality, model performance and decision-making processes is essential for achieving consistent, meaningful results. The session will examine the role of transparency, validation, ongoing monitoring, data integrity and keeping the human in the loop to create AI programs that organizations can rely on.
Attendees will also gain practical insights into the people, processes and governance structures that support long-term success. From cross-functional collaboration and training to change management and oversight, the featured panelists will share considerations that can help teams adopt AI with confidence and make more informed decisions across clinical development.
Register for this webinar to learn how clinical development teams can establish trusted, scalable AI governance and operational readiness.
Speakers
(Moderator) John Kennett, MSc, Senior Director, Global Marketing, Fortrea
John Kennett (aka “JK”) has over 20 years of marketing experience in the pharmaceutical and CRO industries. During that time, John has supported a range of disciplines covering pre-clinical, clinical, market access and post-marketing, with a special interest in AI in Clinical Trials, site collaboration and patient recruitment. He holds a Master’s degree in Psychotherapy and an MBA and is a passionate people leader, strategist and change agent.
Message Presenter
Clare Campbell-Cooper, Executive Director, Delivery Enablement, Fortrea
Clare Campbell-Cooper is an accomplished Technology and Transformation leader with extensive experience driving digital innovation, operational excellence and business growth within the life sciences and clinical research industry. As Executive Director, Delivery Enablement at Fortrea, she leads global initiatives focused on technology adoption, delivery transformation and the advancement of digital capabilities that improve the efficiency and effectiveness of clinical development.
Recognized for her ability to bridge strategy and execution, Clare has built a reputation for leading complex, cross-functional programs that bring together technology, operations and commercial teams to deliver measurable business outcomes. Her expertise spans digital health, AI-enabled solutions, clinical technology platforms, governance frameworks, change management and global technology strategy.
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Throughout her career, Clare has successfully led the development and adoption of innovative solutions that enhance patient engagement, optimize clinical trial delivery and accelerate the use of data-driven decision-making. She is passionate about helping organizations realize the full value of emerging technologies while ensuring practical implementation at scale.
A respected industry voice, Clare regularly collaborates with pharmaceutical sponsors, technology partners and industry leaders to shape future-ready approaches to clinical research. She is also an active contributor to industry conferences, executive forums and thought leadership discussions focused on digital transformation, artificial intelligence and the future of healthcare innovation.
Based in the United Kingdom, Clare leads global teams and collaborates across regions to drive strategic growth, operational excellence and technology-enabled transformation across the clinical development ecosystem.
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Vivienne van de Walle, MD, PhD, CPI, Fellow APCR, Medical Director, Founder, PT&R, Netherlands | Clinical Research Expert | Keynote Speaker | Thought Leader in Life Sciences
With more than 25 years of experience as a Physician and Researcher, Vivienne van de Walle specializes in clinical trials and pharmaceutical research driven by a passionate anthem – “did you ask a site?” and putting the patients first. She is the Founder of PT&R, an independent research center and VivHo, a life sciences consultancy providing strategic, evidence-based guidance for clinical development. She collaborates with pharmaceutical companies, CROs and academic institutions to optimize clinical trial management, regulatory compliance and operational strategy. In recognition of her industry contributions, she received the prestigious Christine K. Pierre Site Impact Award in 2022 and is a finalist for the forthcoming TrialHub Unicorn Award.
Message PresenterWho Should Attend?
This webinar will appeal to:
- Clinical Development leaders and Clinical Operations professionals
- Digital Transformation, Innovation and AI strategy leaders
- Clinical Data Management and Biostatistics teams
- Medical, Regulatory and Quality professionals
- Clinical Technology and Data Governance stakeholders
- Sponsors evaluating or implementing AI across clinical development
What You Will Learn
Attendees will:
- Learn how to build a trusted foundation for AI in clinical development through effective governance, operational readiness and high-quality data
- Gain practical considerations for scaling AI adoption while supporting transparency, regulatory expectations and more confident decision-making
Xtalks Partner
Fortrea
Fortrea (Nasdaq: FTRE) is a leading global provider of clinical development solutions to the life sciences industry. We partner with emerging and large biopharmaceutical, biotechnology, medical device and diagnostic companies to drive healthcare innovation that accelerates life changing therapies to patients. Fortrea provides phase I-IV clinical trial management, clinical pharmacology and consulting services. Fortrea’s solutions leverage three decades of experience spanning more than 20 therapeutic areas, a passion for scientific rigor, exceptional insights and a strong investigator site network. Our talented and diverse team working in about 100 countries is scaled to deliver focused and agile solutions to customers globally. Learn more about how Fortrea is becoming a transformative force from pipeline to patient at Fortrea.com and follow us on LinkedIn and X.
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