Oura’s latest acquisition adds to its growing healthcare business, which now includes clinical research and new health monitoring tools.
Smart ring maker Oura is acquiring AI-powered healthcare company Counsel Health for $625 million in cash, a move that could make it easier for users to connect their everyday health data with medical care.
Announced on November 10, the deal is expected to close by the end of 2026.
Counsel allows users to ask health questions, discuss symptoms and review lab results using AI. When medical attention is needed, users can connect with a board-certified physician for a diagnosis, prescription or referral.
Get industry leading pharma and biotech news, events and expert insights delivered to your inbox.
With a user’s permission, physicians can also review their Oura biometric data alongside their medical history. This could help doctors better understand changes in sleep, heart rate and other health patterns between appointments.
Oura plans to expand these services to preventive care, short-term health concerns and chronic conditions, including reproductive and cardiometabolic health.
Counsel will also continue working with health plans, health systems and employers, so its services will not be limited to Oura members.
Oura’s Growing Focus on Personalized Health
The company has been exploring how wearable data can support healthcare and clinical research.
In May 2026, Oura introduced Health Radar, which tracks changes in cardiovascular signals and nighttime breathing to help users recognize potential changes in their health.
In October, Oura also announced its first clinical trial with UC San Diego Health.
The multi-year SMART-BMI study will look at how sleep, heart rate and activity data relate to outcomes in people receiving GLP-1 treatments or undergoing bariatric surgery. Researchers will examine measures including weight loss, blood sugar control and whether patients stay on treatment.
Other wearable companies are making similar moves.
Earlier this year, digital health company January AI updated its app to combine medical records, wearable data and AI-powered blood sugar predictions. The app connects with Oura and other wearable devices and can predict how certain foods may affect blood sugar without requiring a continuous glucose monitor (CGM).
And more recently, digital health company Sword agreed to acquire Headspace, known for its meditation app and online mental health services. The deal has since closed, and Sword plans to bring its AI-powered tools to Headspace’s services, which include therapy and mental health coaching.
More healthcare companies are finding ways to make care more personalized.
If you want your company to be featured on Xtalks.com, please email [email protected].
Join or login to leave a comment
JOIN LOGIN