Accelerate Participant Matching with Precision Recruitment
About this webinar
Finding the right participants remains one of the biggest challenges in clinical research. Precision recruitment offers a more targeted, data-informed approach, helping researchers understand who may be eligible, willing and available earlier and using those insights to plan and deliver recruitment with greater confidence. This webinar explores how precision recruitment can move participant insights upstream to strengthen feasibility, site planning and recruitment.
The speakers will explore what population-scale, consented research cohorts can make possible, including earlier visibility of potentially eligible populations, data-informed feasibility, more targeted participant match and opportunities to recruit diverse, under-researched and rarer sub-cohorts.
As clinical trials become more complex and participant populations more precisely defined, traditional recruitment approaches can make it difficult to understand whether the right participants are available, where they are located and how best to reach them. Recruitment challenges matched too late can contribute to screening failures, underperforming sites and delays to study delivery.
The featured panelists will follow the journey from defining a target population and assessing feasibility through to understanding participant availability, willingness and geography, informing site planning and ultimately translating participant matching into recruitment.
The session will also bring precision recruitment to life through practical experience, exploring the considerations clinical research teams can make when planning recruitment and where targeted approaches can add value. It will also examine how engaged, consented UK cohorts and rich health and genetic data can support participant match and recruitment.
Register for this webinar to learn how precision recruitment can help match the right participants earlier, strengthen study planning and support more targeted clinical trial recruitment.
Who should attend
- Directors and VPs of Clinical Development and Clinical Operations
- Clinical Trial Managers
- Study Leads
- Feasibility Leads
- Patient Recruitment or Engagement Leads
What you will learn
- What precision recruitment means in practice and how it differs from broader recruitment approaches
- How earlier participant insight can strengthen feasibility and study planning, including eligibility, willingness and geography
- How data-informed participant matching can support more targeted recruitment of relevant and harder-to-find populations
- How to translate participant insight into recruitment activity, including practical considerations and real-world experience
Featured Speakers
Lucy Mackillop
Practicing clinician-scientist with 25+ years of frontline NHS practice and clinical leadership, and 7 years as an Industry leader spanning executive leadership in digital health, research & innovation at scale.
Experience as Chief Medical Officer for both a start-up and established healthtech company with a sustained track record in clinical research, data-enabled health programmes, population-scale trial recruitment and participant engagement, clinical governance, AI assurance and SaMD regulation.
Uniquely positioned at the intersection of NHS, academia and medtech combining deep NHS system knowledge, hands-on experience, clinical governance expertise and clinical leadership of health data products at scale, combined with a passionate commitment to health equity, prevention, and patient-centred innovation.
Emma Russell
Emma Russell is Director of Product at Our Future Health, where she leads the development of products and services that enable researchers to make use of the programme’s data and participant recontact capabilities.
Emma has more than 10 years’ experience building and scaling user-centred digital products across healthcare, technology and retail. Before joining Our Future Health, she held senior product roles at digital healthcare company Babylon Health and women’s health company Tuune.
At Our Future Health, Emma has played a key role in developing products that connect participants and researchers, including capabilities supporting health feedback and recontact for further research. Her work focuses on translating complex research and healthcare needs into products that are useful, accessible and designed around the needs of their users.
Partner for this event
Our Future Health
Our Future Health is the world’s largest health research programme of its kind, on our way to bring together up to 5 million UK adults to revolutionise the way we fight disease. To date, we have recruited over 2.8 million participants, and by linking their health, lifestyle and genetic data, we offer a rich resource for researchers, enabling breakthroughs in early detection, prevention and treatment of diseases.