Beyond the Token: Why Your Healthcare Data and Integration Strategy Matters

David Menzies, Executive Director, Technology Solutions, ICON

David Menzies has 30+ years of experience in the sales, design and delivery of services and technology solutions to commercial life science organizations. He is well versed in life science commercial business processes, practices, data sources and regulatory requirements such as PDMA and PDRP.

David has expertise in technology solutions for data integration and tokenization, business intelligence, data warehousing, customer master (MDM), incentive compensation, territory realignments and AI-powered customer-targeting.

Kristen Toppi, Director, Strategy, Symphony Health

Kristen Toppi has over nine years of experience in life sciences consulting, across big, emerging small pharmaceutical companies and biotech firms.

As the Director of Strategy within Symphony, Kristen provides valuable insight to overall real-world evidence based strategy. Kristen’s exposure and depth of experience include dermatology, oncology, rare diseases, immunology, respiratory, diabetes, renal, vaccines and mental health.

Geoff Wall, Senior Director, Domain Consulting, Symphony Health

Geoff Wall has been working with pharmaceutical/life sciences clients for 30+ years helping them solve challenges at the intersection of information, technology and process. Geoff has been with Symphony for over four years working with clients to address their patient tokenization, data linking and integration needs. As a subject-matter expert, Geoff also consults with internal initiatives to design and implement new and creative uses of patient tokenization leveraging Symphony’s claims data in combination with other data sources.