Beyond the Token: Why Your Healthcare Data and Integration Strategy Matters

Life Sciences, Clinical Trials, Healthcare, Commercialization & HEOR,
  • Friday, October 20, 2023 | 11am EDT (NA) / 4pm BST (UK) / 5pm CEST (EU-Central)
  • 60 min

The explosion of healthcare data has created an organisational imperative to devise a robust and flexible framework to integrate this data while preserving the moral, ethical and legislative requirements to protect the patient’s privacy.

While conceptually simple, an influx of solution providers has led to a litany of false starts and wasted effort. Data integration of this magnitude is nontrivial and requires a high degree of specialisation. The selection of an experienced strategic partner with the right blend of business and data consulting combined with foundational technology (tokenisation and patient master) will dictate the ultimate success.

Register today to learn more about what organisations need to understand about healthcare data integration, including:

  • What is re-shaping data and integration strategies?
  • What does a data integration framework need to include?
  • How does precision medicine impact the strategy?
  • Why is a data integration framework a prerequisite for digital enterprise activation?


David Menzies, ICON

David Menzies, Executive Director, Technology Solutions, ICON

David Menzies has 30+ years of experience in the sales, design and delivery of services and technology solutions to commercial life science organizations. He is well versed in life science commercial business processes, practices, data sources and regulatory requirements such as PDMA and PDRP.

David has expertise in technology solutions for data integration and tokenization, business intelligence, data warehousing, customer master (MDM), incentive compensation, territory realignments and AI-powered customer-targeting.

Message Presenter
Kristen Toppi, Symphony Health

Kristen Toppi, Director, Strategy, Symphony Health

Kristen Toppi has over nine years of experience in life sciences consulting, across big, emerging small pharmaceutical companies and biotech firms.

As the Director of Strategy within Symphony, Kristen provides valuable insight to overall real-world evidence based strategy. Kristen’s exposure and depth of experience include dermatology, oncology, rare diseases, immunology, respiratory, diabetes, renal, vaccines and mental health.

Message Presenter
Geoff Wall, Symphony Health

Geoff Wall, Senior Director, Domain Consulting, Symphony Health

Geoff Wall has been working with pharmaceutical/life sciences clients for 30+ years helping them solve challenges at the intersection of information, technology and process. Geoff has been with Symphony for over four years working with clients to address their patient tokenization, data linking and integration needs. As a subject-matter expert, Geoff also consults with internal initiatives to design and implement new and creative uses of patient tokenization leveraging Symphony’s claims data in combination with other data sources.

Message Presenter

Who Should Attend?

This webinar will be useful for professionals interested in:

  • Commercial analytics
  • Real-world data management
  • Procurement managers (real- world data focus)
  • Health economics outcomes research
  • Brand marketing and management
  • Market access
  • Clinical trial analytics

What You Will Learn

Attendees will learn:

  • What is re-shaping data and integration strategies?
  • What does a data integration framework need to include?
  • How does precision medicine impact the strategy?
  • Why is a data integration framework a prerequisite for digital enterprise activation?


Xtalks Partner


ICON is the world’s leading clinical research organisation, powered by healthcare intelligence. From molecule to medicine, we advance clinical research providing a comprehensive suite of outsourced development and commercialisation services to pharmaceutical, biotechnology, medical device and government and public health organisations. We develop new innovations, drive emerging therapies forward and improve patient lives. Our outsourcing models can be adapted to suit small local trials to large global programs, including full service, standalone services, FSP and full asset development.

With headquarters in Dublin, Ireland, ICON employs approximately 41,150 employees in 113 locations in 53 countries.

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