Improving Pharmacovigilance Outsourcing with Modern Technologies

Pharmaceutical, Pharmacovigilance, Life Sciences, Clinical Trials,
  • Wednesday, January 20, 2021

Oversight and compliance are challenging when drug development processes are outsourced. Pharma companies, CROs, and service providers are looking for innovative technologies that can increase transparency for all stakeholders and drive greater efficiencies across cross-functional areas within safety.

Current pharmacovigilance system architecture is fragmented with multiple applications, redundant safety data, and inefficient processes. With outsourcing, the complexity only increases. Companies that outsource pharmacovigilance activities, such as literature review, case processing, regulatory reporting, auditing, data analysis and risk management, rely on timely flow of information and want proper oversight data and processes. Increasingly, pharma companies are requesting direct access to the CRO or service provider’s safety system, or are requiring vendors to process data using the in-house pharmacovigilance application.

The pharmacovigilance industry is moving towards unifying traditionally separate safety applications, such as reporting, submission gateways, signal analysis, pharmacovigilance content management and safety data management. Organizations need to streamline pharmacovigilance workflows and provide better visibility and traceability of safety data. Leveraging cloud technologies, modern solutions easily allow secure access to internal and external parties, from anywhere, at any time.

Digitalized, fully integrated end-to-end processes are more efficient and enable repeatability and consistency. Safety teams and vendors can see up-to-date workflow management information. Data captured about processes are used as input into metrics to track and monitor operations. With greater transparency, all parties proactively address delays and ensure alignment.

Cloud pharmacovigilance applications are also flexible. CROs and service providers can set up standard or client-specific configuration and workflows to support different business models. CROs or service providers can own the safety application and perform all or specific safety activities, providing access to clients for visibility and collaboration, or easily access the client’s system to complete tasks and collaborate. With greater transparency and efficiency, CROs and service providers are giving clients a higher level of service.

Join this webinar to hear about how pharmaceutical companies and vendors are collaborating and simplifying processes with modern safety solutions.


Kelly Traverso, Veeva Systems

Kelly Traverso, VP Vault Strategy, North America, Veeva Systems

Kelly has over 18 years of industry and consulting experience supporting biotech and pharmaceutical companies. At Veeva, she is responsible for safety strategy and customer success for North America, and has extensive knowledge and experience with the US FDA, and EMA safety and quality regulations. Kelly has applied specialized knowledge of regulatory and compliance to business processes across the life sciences. She has developed strategies, designed and redesigned processes, supported technology implementations and defined governance across the spectrum of pharmacovigilance activities. Her in-depth industry knowledge helps clients stay aligned with industry-leading practices and remain competitive in the marketplace.

Message Presenter
Jennifer Kratz, Clinlogix

Jennifer Kratz, Director, Safety Services, Clinlogix

Jennifer Kratz is a highly experienced pharmacovigilance and medical device vigilance professional with over 16 years of global clinical research experience in pre-and post-market product safety. Her skills and experience include safety database design and development, risk management, supplier management, suspect product recall management, global clinical trial project management, case report form development, clinical trial protocol development, clinical evaluation reports, standard operating procedure development, quality auditing, regulatory inspection readiness, root cause analysis, Clinical Events Committee coordination, and Data Safety Monitoring Board coordination.

Message Presenter

Who Should Attend?

This webinar will benefit those involved in pharmacovigilance, with relevant areas of expertise and job titles, including:

  • Biosafety Professionals
  • Safety Managers
  • Risk Managers
  • Regulatory Specialists
  • Head of PV
  • Head of PV IT
  • Head of Safety Operations
  • Safety Specialists
  • Safety Scientists
  • Aggregate Report Specialists
  • PV Agreements Specialists
  • PSMF Coordinators
  • Medical Reviewers

What You Will Learn

Hear how pharma companies and vendors are collaborating and simplifying processes with modern safety solutions. The expert speakers will review real-world case studies and share:

  • Different outsourcing models, challenges and benefits
  • How modern pharmacovigilance solutions support business externalization and compliance
  • Considerations for operationalizing pharma and CRO processes with cloud technologies
  • Best practices for increasing transparency and alignment

Xtalks Partner

Veeva Systems Inc

Veeva Systems Inc. is the leader in cloud-based software for the global life sciences industry. Committed to innovation, product excellence, and customer success, Veeva serves more than 950 customers, ranging from the world’s largest pharmaceutical companies to emerging biotechs. Veeva is headquartered in the San Francisco Bay Area, with offices throughout North America, Europe, Asia, and Latin America. For more information, visit

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