Shifting expectations in the healthcare industry have put a considerable focus on scientific innovations driven by the end user. This new structure, combined with ongoing commitments to maintain scientific integrity, has created a new era of higher value research, communication and advocacy — with patients at the heart of it all. In this webinar, the featured speakers will talk about enhancing patient engagement and improving communication with stakeholders in the digital age.
To make this customer-centric framework a sustainable reality, ongoing challenges impacting participant recruitment and retention in clinical trials must be addressed. Market data shows that the estimated annual spend on clinical research is approximately $51 billion, with $5.9 billion of that dedicated solely to global patient recruitment. This is a significant number being allocated to an industry where 85 percent of clinical trials fail to retain enough patients.
Join this webinar to learn about helpful strategies like patient concierge technology, gamification and other digital tools for patient engagement while minimizing patient burden.
Chris Wells, Senior Director of Patient Concierge Services, Illingworth Research Group
Chris Wells, Senior Director of Patient Concierge Services, leads Illingworth Research’s patient concierge division, PatientGO, supporting sites and patients with travel, accommodation and expense reimbursement services.
Yvonne Ulrich, Senior VP, Global Head Site and Patient Experience, Syneos Health
Yvonne Ulrich, Senior VP, Global Head Site and Patient Experience, brings more than 28 years of experience in clinical development, having held leadership roles in clinical research and product development, including procurement and regulatory affairs.
A passion for patient advocacy drives Yvonne’s work and inspired her to found Roche’s first internal patient organization, Patients Are Us (PAU). Yvonne also is a supporter of the first and largest digital patient advocacy group in Germany and is the first winner of the organization’s Ring of Courage award in 2020.
Matt Miller, President, CEO, StudyKik
Matt Miller, President, CEO, StudyKik, has been a leader in the use of digital and social media campaigns for patient recruitment on a single site and multi-site level with experience at a major CRO. Matt has developed cutting edge techniques to patient recruitment using social media for various therapeutic areas and disease states.
Who Should Attend?
Chief Medical Officers and Clinical Development professionals involved in procurement, recruitment and retention, study design, trial site management and more.
What You Will Learn
In this webinar, attendees will:
- Identify the key factors impacting burden on patients participating in clinical trials
- Discuss key technologies that increase patient retention and engagement
- Learn how technologies can be tailored to fit the needs of the study as well as the target customer
- Understand how patients are adopting these technologies and what that means for the future of clinical trials
Syneos Health (Nasdaq:SYNH) is the only fully integrated biopharmaceutical solutions organization. Our company, including a Contract Research Organization (CRO) and Contract Commercial Organization (CCO), is purpose-built to accelerate customer performance to address modern market realities. Created through the merger of two industry leading companies – INC Research and inVentiv Health – we bring together approximately 24,000 clinical and commercial minds with the ability to support customers in more than 110 countries. Together we share insights, use the latest technologies and apply advanced business practices to speed our customers’ delivery of important therapies to patients.
To learn more about how we are shortening the distance from lab to life®, visit syneoshealth.com.