Cone and Cookie is a new mashup between Great American Cookies and Marble Slab Creamery making the dream come true for consumers who enjoy customizable cookies and ice cream at The Sweet Spot.
The brand has collaborated to make an experience filled with imagination and wonder. It’s a place where consumers can enjoy freshly baked cookies and handmade ice cream.
The new experience was crafted with storytelling and a heightened sense of “food theatre.” The Global Franchise Group is the parent company that partnered with a brand consultancy and creative agency Sterling-Rice Group.
In a statement, Jenn Johnston, the chief brand officer and president of franchise operations at Global Franchise Group said, “We have created a cohesive, complimentary and unbelievably unique vision for our Great American Cookies and Marble Slab Creamery co-brand locations. While incredibly popular and distinctive on their own, we know these two legacy brands are irresistible coupled together. The experience is completely integrated from the moment you step in the door, to when you take your first bite. This is monumental and game changing in our industry – we are taking co-branding to the next level.”
The collaborative experience will allow consumers to make their own nostalgic innovations by creating their own cookie shakes, Ice Cream Double Doozies and Cookie and Cheesecake Brownie Sundaes.
Marble Slab Creamery is known for the unlimited mix-ins in their ice cream flavors, which is now being reimagined to “free mix-ins,” alongside customizable Great American Cookies that will include all cakes and cookies.
“Sweet marks the spot where imagination has no limits for the new Great American Cookies and Marble Slab Creamery identity,” said Annica Conrad, executive vice president of brand marketing for Global Franchise Group. “We have imagined a space and experience that encourages connection, celebration and permissible indulgence. Each brand’s products naturally elevate when combined creating a delicious product innovation platform to attract customers and to drive unit profitability.”
The current generation live in a world where customizable desserts and photographic foods is increasing in popularity. The Sweet Spot provides consumers with the ability to be creative with both their tastes and photographs. The co-branded experience introduces new logos, packaging and modernized ethos that will attract a larger consumer base.
There are currently 108 co-branded locations with an additional 38 franchisees set to add on to an existing store.