Patient Identification for Clinical Trials Through AI and Real-World Data

Biotech, Clinical Trials, Commercialization & HEOR, Drug Discovery & Development, Life Science, Patient Recruitment & Retention, Pharma,
  • Tuesday, September 30, 2025

It is well known that the information needed to identify the ideal patients for clinical trials exists within electronic health record (EHR) data, but accessing it remains challenging without cumbersome, manual chart reviews. Today, clinical research teams are overwhelmed with data but lack the necessary insights, especially during a time of intense pressure to accelerate clinical trials and reduce costs. AI tools like ChatGPT are processing vast amounts of data to save time and deliver answers, so how can AI strategies be utilized to analyze EHR data to identify ideal patients faster?

This webinar will explore ways in which advanced AI models today and in the future can be applied securely to real-world data (RWD) such as EHR data. The featured speakers will discuss key examples of how applying AI methods such as machine learning, natural language processing and large language models on EHR data, both structured fields and unstructured clinical notes, is accelerating site selection and patient identification.

This webinar is part of the RWD in Action Series and will feature a discussion that includes:

  • The challenges and opportunities of using EHR data as a RWD source for clinical trial site selection and patient identification
  • How AI is being applied today to leverage EHR RWD for clinical development, featuring life sciences case studies
  • Future applications of AI for EHR and other RWD sources to accelerate trial design, build external control arms and more

Register for this webinar to learn practical strategies for patient identification using AI on real‑world EHR data.

Speakers

Joan Brown, Fortrea

Joan Brown, EdD, MBA, CCE, Head of Operations AI/ML Rapid Development Studio, Fortrea

Dr. Joan Brown is the Head of Operations for the Rapid Development Studio for AI/ML at Fortrea. Before this role, she held several key positions at the University of Southern California (USC), including Associate Administrator (AVP) of Care Transformation & Business Intelligence for USC’s Healthcare System and Adjunct Assistant Professor at the Keck School of Medicine. Dr. Brown has also served as the Chief Data Officer at both the Department of Surgery and the Critical Care Institute at USC’s Keck Medical Center.

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Her academic and professional focus lies in integrating innovative processes with data analytics, patient care, quality improvement and research. Dr. Brown has a diverse background, having held leadership roles at Massachusetts General Hospital and Orbis International, where she led significant technological advancements in telemedicine and clinical informatics.

Dr. Brown holds a Doctor of Education in Organizational Change and Leadership from USC, an MBA from Boston College and a Bachelor’s in Biomedical Engineering from Boston University. She is also a Board-Certified Clinical Engineer and trained in Global Health Delivery at Harvard. Recognized for her contributions to global healthcare, Dr. Brown received the 2014 IAPB Eye Health Leaders Award for her innovative work in eye care through telemedicine and recognition from AHRQ for innovation in transformation approaches utilizing data literacy. Dr. Brown was honored with the ACCE’s Professional Achievement in Technology Award for her work to advance the medical community’s knowledge in multisite data collection and health information exchange.

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Message Presenter
Michael Yen, Baylor College of Medicine

Michael Yen, MD, Professor and Vice-Chair of Clinical Affairs, Cullen Eye Institute, Baylor College of Medicine

Michael T. Yen, MD, specializes in cosmetic and reconstructive surgery of the eyelids and face. He attended medical school at the University of Michigan and completed his residency at the Bascom Palmer Eye Institute in Miami. He also completed a fellowship in Ophthalmic and Facial Plastic Surgery with Dr. Richard Anderson in Salt Lake City.

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Dr. Yen is currently a Professor and Vice Chair of Clinical Affairs at the Cullen Eye Institute, Baylor College of Medicine. He is also the Sarah Campbell Blaffer Chair in Ophthalmology, Medical Director of the Alkek Eye Center and Co-Director of Baylor College of Medicine Aesthetics. He has been the Principal Investigator in various research trials, authored over 150 peer-reviewed journal publications and edited four books on surgery of the eyelids and advances in aesthetic and reconstructive oculofacial plastic surgery.

Dr. Yen is the recipient of numerous awards, including, in 2013, the Senior Achievement Award from the American Academy of Ophthalmology.

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Message Presenter
Isaac Rodriguez-Chavez, Board Member and Scientific Advisor

Isaac Rodriguez-Chavez, PhD, MHSc, MSc, Principal Consultant, Board Member and Scientific Advisor

Dr. Isaac R. Rodriguez-Chavez is a visionary biomedical leader specializing in scientific research, clinical development, regulatory affairs and digital medicine. His broad expertise encompasses infectious diseases, immunology, vaccinology, oncology, CNS disorders and rare diseases, spanning all stages of drug, vaccine, biologic and medical device development — from preclinical research to post-marketing surveillance.

Dr. Rodriguez-Chavez has held senior leadership roles at the FDA, NIH, major pharmaceutical companies and contract research organizations, where he pioneered clinical research modernization through decentralized clinical trials (DCTs), real-world evidence (RWE) and digital health strategies. As former SVP at ICON plc, he led global initiatives that accelerated drug development while reducing costs. As a recognized thought leader and policy advisor, he has shaped regulatory frameworks that integrate DCTs, RWE and digital technologies into clinical research. He serves on multiple advisory boards, co-chairs the IEEE Clinical Trial Technology Modernization Network and is an editor of leading regulatory science journals.

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His academic credentials include a PhD in Virology and Immunology, an MHS in Clinical Research and Health Sciences, an MS in Microbiology and Virology and 5 years of postdoctoral research at the NIH. With over 60 publications and 165 international presentations, he currently consults globally to advance technology-driven clinical research and digital medicine aimed at improving patient outcomes and accelerating medical innovation.

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Ashley Brenton, PhD, Vice President, RWE, Syneos Health

Ashley Brenton is the Vice President of RWE at Syneos Health, where she leads RWD and E strategy and execution. Dr. Brenton has 25 years of experience in RWE and genomics, developing and executing innovative strategies for life sciences and has deep expertise in multi-modal RWD, including claims, clinical, lab, genomic and multi-omic data types. Prior to her career in industry, Dr. Brenton was a genomic engineer in academia.

Message Presenter
Ashley Daigneau, Verana Health

Ashley Daigneau, Head of Clinical Trials, Verana Health

Ashley Daigneau is Head of Clinical Trials at Verana Health, where she oversees the strategy and execution of innovative clinical research solutions leveraging real-world data. Ashley has more than 15 years of experience supporting the development of real-world evidence strategies and overseeing clinical study execution.

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Who Should Attend?

This webinar will appeal to senior professionals in pharmaceutical, biotechnology and clinical research organizations, especially those in the following fields:

  • Clinical Research
  • Clinical Development
  • Data Science
  • Medical Affairs
  • Health Economics & Outcomes Research (HEOR)
  • Commercialization

What You Will Learn

 Attendees will gain insight into:

  • The benefits and challenges of utilizing EHR data as a RWD source for clinical trial strategies, including patient identification and site selection
  • How life sciences teams are applying AI to unlock the value of EHR data to identify patients for clinical trials
  • Ways in which AI can be applied to EHR data to inform future trial design

Xtalks Partner

Verana Health®

Verana Health® is a digital health company revolutionizing patient care and clinical research by utilizing physician expertise and artificial intelligence to unlock the true potential of real-world data. With exclusive access to the world’s largest patient data sources in ophthalmology, urology and neurology, Verana Health is powering real-world evidence generation. Clinicians utilize these insights to improve the quality of care and quality of life for patients, and life sciences companies rely on the insights to accelerate the development of new therapies. For more information, visit www.veranahealth.com.

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